Welwyn Garden City, UK, 2017-Oct-18 — /EPR Retail News/ — A late bumper crop of British strawberries is to go on sale at Tesco as a result of the recent mini heatwave and unseasonably warm autumn weather.
The British strawberry season is usually over by the end of the September but extra hours of sunshine and the recent mini heatwave have created enough of the fruit to last until the end of October.
The weather has been so good – with a perfect mixture of warmth, sunshine and rain – that there is enough of the British crop to last until the end of October – right until Halloween.
Tesco strawberry buyer Ben Rowbotham said:
“Fans of British strawberries are in for a real treat as our home-grown variety are considered to be the very best in the world.
“It’s very rare for British strawberries to still be on sale at this time of year and we should have enough to last right through until Halloween.”
Usually the last British strawberries of the season are grown in Scotland but the fine weather has helped growers right across Britain including Kent, West and East Sussex, Essex, Lancashire, Nottinghamshire, Staffordshire, Herefordshire, Perthshire, Arbroath in Angus.
The strawberries will be available at Tesco stores across the UK and will cost £2 for a 300g box and £3.25 for a 600g box.
Note to editors
At Tesco, we’re passionate about working in partnership with our suppliers so that no edible food goes to waste. In the last 12 months, we’ve been able to take bumper crops like this and offer customers bonus deals on strawberries, carrots, cauliflowers, cherries, lettuce, lemons and celery.
Customers benefitted from great prices, our farmers were happy we could take more from them, and we prevented good food from going to waste. Everyone wins.
This is another example of Tesco working with our farmers and suppliers to give customers the best British products, at the best prices.
We are a team of 480,000 in 11 markets dedicated to serving shoppers a little better every day.
For more information please contact the Tesco Press Office on 01707 918 701