To serve as Senior Advisor for Retail and Marketing Strategies
WASHINGTON, 2016-Nov-22 — /EPR Retail News/ — Today (November 21, 2016) the National Retail Federation announced that Martine Reardon, former Chief Marketing Officer for Macy’s, has partnered with NRF to serve as a Senior Advisor for Retail and Marketing Strategies.
“As CMO, Martine is widely acknowledged as the leader at Macy’s who successfully built the company’s omnichannel brand,” NRF President and CEO Matthew Shay said. “We have a long history of providing the industry with the insights, tools and expertise they need in order to meet the challenges that enable them to grow their business in a highly competitive environment. Martine’s hands-on experience and in-depth knowledge ensures we take that opportunity to the next level.”
Mindy Grossman, president and CEO of HSNi and incoming chairman of the NRF, said, “I have known Martine for a number of years and I am thrilled she has agreed to take this role with NRF. Martine is well-known, respected and admired by retailers across the diverse community of the industry. Her consulting work with the NRF will enhance our ability to remain at the forefront of thought leadership for retailers large and small, providing real world business solutions to real world business challenges.”
“I have worked most of my professional life in retail, and I am thrilled to join in this partnership and engage with the NRF and the top retail leaders in the industry,” said Ms. Reardon. “Retail evolves at a pace that requires constant vigilance with foresight and planning. To be part of creating paths and finding the voices that can help grow the industry is a tremendous opportunity and I am looking forward to the challenge.”
NRF is the world’s largest retail trade association, representing discount and department stores, home goods and specialty stores, Main Street merchants, grocers, wholesalers, chain restaurants and Internet retailers from the United States and more than 45 countries. Retail is the nation’s largest private sector employer, supporting one in four U.S. jobs – 42 million working Americans. Contributing $2.6 trillion to annual GDP, retail is a daily barometer for the nation’s economy.