Topshop Announces The Arrival Of New Designers Online

Topshop has welcomed a number of collections and collaborations from new designers to be introduced online and at the company’s flagship Oxford Street store.

While new clothing projects will launch throughout the year, September sees the arrival of new collections from Ashish and Michael Van Der Ham.

Michael Van Der Ham will be creating a range of multi-coloured silk scarves which will feature trompe d’oeil patchwork and fringe detailing. This is the first time Topshop has worked with Michael Van Der Ham, and follows his recent NEWGEN sponsorship win.

Ashish will be offering a range of premium jerseys. The pieces are emblazoned with French phrases using flocking and will be available in both fitted and oversized styles. Ashish’s collections for Topshop are always desirable, with his sporty and fun aesthetic proving very popular with fashion tastemakers.

Rachael Proud, Senior Buyer and Consultant at Topshop commented: “The new collaborations were inspired by our desire to offer something new, exciting and surprising to the customer that was ever-changing instore. We hope that the customer will go into store to buy the perfect gift for a friend, but love the gift so much they have to keep it for themselves.”

Via EPR Network
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