Tesco’s online clothing business in the UK is extending its delivery service to include international markets for the first time.
Launched on Wednesday 5th October, www.clothingattesco.com is initially offering delivery to countries in the EU. In particular, the service is expected to prove popular where Tesco’s F&F label is already an established brand and available in store locally (Poland, Czech Republic, Hungary) as well as in markets with a high number of British nationals, such as Spain and France.
Jill Easterbrook, Tesco Clothing Director said: “Our loyal online following tells us they want to be able to buy fashionable, good value clothes from us and have them sent outside the UK. We think there is a great opportunity to reach British customers who have relocated to countries such as Spain. Our customer call centre frequently receives queries from people all over the world asking whether we can deliver to their country.”
Since Tesco launched its online clothing business in October 2009, it has grown ahead of the market and in the last six months alone online clothing sales were up 45 per cent. Tesco.com/clothing is able to offer a bigger range for customers than stores, including F&F limited edition range and a number of well-known brands.
Jill Easterbrook continued: “By offering a delivery service to customers in a number of European countries not only are we testing the popularity of such a service, but also gauging the response to our clothing offer in these new markets. We believe our international customers will welcome even more choice and benefit from the increasing number of well-known clothing brands we now sell on Tesco.com/clothing.”
This summer Tesco also launched its click and collect service for clothing orders in the UK. Customers are able to pick up their clothing order for free the next day from a choice of over 250 Tesco stores in UK and NI. By the end of the year a further 500 Tesco stores will offer the service. Returns are free by post, or customers can return items to store.
The new standard international delivery service will take between two to six working days and cost from £4.95.