Daily Deal search engine Dealzippy.co.uk predict an upward trend in the numbers of shoppers who will look for deals on their Christmas shopping this year. Dexter Grima , one of the founders of the Deal Zippy website said:
“We’ve seen a surge in the numbers of deals available in our Christmas gift ideas category in the last few weeks on everything from digital cameras, fashion, toys for the kids and even home teeth whitening kits!”
With an uncertain forecast for the highstreet going into this Christmas period online retailers are flocking to deal sites like Groupon deals, KGB deals and Living Social to boost their early Christmas sales by offering genuine discounts of up to 80%.
“We’re also seeing more extended sale periods. Where as deal sites like Groupon used to be all about one day sales now we’re regularly seeing gift ideas on sale for anything from a week to a month to make the most of the early Christmas shopping period.”
Evidence would suggest it’s the online shopping retailers who are offering the most substantial discounts on Christmas sale items, aimed at enticing shoppers to buy early, before the highstreet starts competing with its own Christmas sales.
Give a Gadget This Christmas?
The popularity of gadget gift deals on daily deals websites has also exploded in the run up to Christmas.
“At the time of writing we have 52 live daily deals on gadgets listed on UK deals sites and this number is increasing every day. Compare that to a few months ago we only saw a handful of this type of deal being offered. Now it’s common to see even high value items like sat navs, TV’s, Laptops and camcorders with discounts of 50% or more.”
On average gadgets have a discount of 53% on daily deals sites which given the relatively high value of some items can make for a substantial discount.
Deal Zippy will publish more in-depth Christmas Shopping data on their blog at http://www.dealzippy.co.uk/blog/data in the run up to Christmas.