Shah Alam, Malaysia, 2014-2-4 — /EPR Retail News/ — GCH Retail (Malaysia) Sdn Bhd, which operates the Giant hypermarket chain, yesterday launched e-debit transaction service at all 128 stores nationwide to provide the convenience of cashless transactions to Malaysian shoppers, said its marketing director Ruben Brusch. It is the first hypermarket chain in Malaysia to offer customers the convenience by using automated teller machine (ATM) cards to pay for their purchases. Brusch said besides eliminating the risk and costs arising from handling cash, it also lowered the cost of doing business as the merchant discount rate for ATM/debit cards was at 40% lower than international branded debit and credit cards. “This is especially important for a low cost retailer like us, as we are constantly looking
for ways to reduce costs so that we can pass on the savings to our customers in the form of lower prices,” he said. Meanwhile, Malaysian Electronic Clearing Corporation Sdn Bhd (MyClear) managing director Peter Schiesser said ATM payments have registered a tremendous annual growth of 26% with approximately 5.2 million point-of-sale ATM transactions valued at RM2.4 billion registered in 2013. “As of October 2013, there were 41 million debit cards in the country and almost everybody carried an ATM card with them,” he said. Giant is organising a three-month campaign to encourage customers to use ATM cards with 12 participating banks including Affin Bank, Alliance Bank, Agro Bank, Malayan Banking, CIMB Bank and RHB Bank. — Bernama
Giant pioneered the concept of modern supermarket shopping – buying everyday groceries, fresh produce and fresh foods under one roof and in a hygienic environment. As the pioneer, Giant sets the pace and standards for the industry with innovative marketing, store design and product pricing and variety.