Ambitious Conversion Plan will see all stores converted in just a week
Vancouver, BC, 2014-2-14 — /EPR Retail News/ — The Overwaitea Food Group (OFG) is pleased to announce that it has set plans in motion to convert 11 of its PriceSmart Foods stores to the Save-On-Foods banner by next Friday, February 14.
“With the overwhelming support of team members in these stores, we’re excited about this ambitious plan to deliver what customers have been asking for in these locations,” says Darrell Jones, president. “With this change, we’re able to continue to offer customers all the same low prices they are used to, plus more selection, more specials, and More Rewards,” he added.
With this move, OFG continues to grow and strengthen its Save-On-Foods banner. At the same time, the company will re-focus their PriceSmart Foods brand in Richmond, Grandview, King Edward, Fleetwood and Coquitlam. These 5 strategic locations will remain PriceSmart Foods stores, positioning the PriceSmart Foods banner for future growth and evolution with a continued dual-focus on offering a low price platform with market-specific international food offerings.
“Our number one focus is making sure that we’re meeting the needs of customers in all the communities that we serve,” says Darrell Jones, President, “and with our multi-banner format, we’re able to tailor the
services and products that we provide to what best suits each neighbourhood.”
Stores converting to Save-On-Foods next Friday will be:
- Surrey (Cloverdale, Clayton & King George)
- Burnaby (Marine Way and Cameron)
- North Vancouver (Capilano)
- White Rock
- Abbotsford (Clearbrook)
- Fort St. John
OFG operates a total of 129 stores in Western Canada. The company, whose mission is Always Customer First, has been in operation for nearly 100 years, with its first store originally located in New Westminster, BC. With the support of 14,000 team members, OFG serves over 80 communities with six store formats – Save-On-Foods, Overwaitea Foods, PriceSmart Foods, Cooper’s Foods, Urban Fare and Bulkley Valley Wholesale.
For more information, contact: Julie Dickson Olmstead, Media Relations
(604) 888-2079, ext. 2200