LONDON, 2014-2-21 — /EPR Retail News/ — Kimberley Walsh worked up a sweat today, recreating shots from Olivia Newton-John’s iconic video ‘Physical’ to showcase the launch of the official Sport Relief Headband, now available in Sainsbury’s stores nationwide.
Sporting the official Sport Relief Headband sold in Sainsbury’s, the stylish singer was given a full makeover to look like Olivia Newton-John from the 1981 hit music video, even transforming her typically luscious locks into a retro mullet. As a supporter of Sport Relief, Kimberley got into the spirit and humour of the Sainsbury’s Sport Relief Games by donning a pair of sporty red leggings and bright pink 80s style legwarmers to show her support for Sport Relief, which brings the entire nation together to get active, raise cash and change lives.
Kimberley commented: “Everyone loves this iconic still from the Let’s Get Physical video, with Olivia Newton-John looking ultra-cool in her headband and workout gear. Amazingly the track was in the charts when I was born, 32 years ago, so it totally made sense to get involved in this revival shoot to launch this year’s official Sport Relief Headband available from Sainsbury’s, and to pay tribute to Olivia. I urge everyone to join in the fun by getting the gear and registering at sportrelief.com.”
The official Sport Relief Headband T-Shirt and All-In-One are available from Sainsbury’s – this year’s headline sponsor of the inaugural Sainsbury’s Sport Relief Games – with a donation from each sale going directly to help transform the lives of some of the poorest and most disadvantaged people in the UK and around the world. Sainsbury’s is inviting sports fans, young and old, to get ready and show their support for the Sport Relief by picking up the official merchandise, including the Headband, T-Shirt and All-In-One from their nearest store.
You can run, swim or cycle at over 1000 venues the UK as part of the Sainsbury’s Sport Relief Games which takes place from Friday 21st to 23rd March. Join in the fun and games by registering today at sportrelief.com
A spokesperson for Sainsbury’s commented that: “Kimberley is such a style icon that it’s great to see her getting ready for the Sainsbury’s Sport Relief Games in the official Headband. We’ve been a supporter of Comic Relief since 1999 and for Sport Relief 2012 we raised a huge £5.5m; but this year we’re hoping that the merchandise and Games will be more popular than ever before to help us make an even bigger difference to those in need, both here and overseas.”