LONDON, 2014-2-21 — /EPR Retail News/ — Sainsbury’s, the UK’s 7th largest clothing retailer, has signed a new two year deal with Gok Wan, creative force behind the Gok for Tu collections designed exclusively for Sainsbury’s. Sainsbury’s has also revealed today that its clothing business, which continues to take market share, is growing at around 10% year on year.
Gok’s first collection for Sainsbury’s launched in October 2011. Under the new agreement Gok will direct a further 12 flattering, confidence boosting collections for women under the Gok for Tu brand.
On Tuesday (25 Feb) the eleventh Gok for Tu collection goes on sale at over 200 Sainsbury’s stores across the UK.
Commenting on the deal, Gok Wan said: “I am really proud that millions of lovely women have now discovered the wonders of my Gok for Tu collection at Sainsbury’s, and that so many of them keep coming back for more. I’ve got many more gorgeous design ideas up my sleeve to make Sainsbury’s customers feel amazing with flattering, sophisticated and confidence boosting styles – and can’t wait to get stuck into the next twelve collections.
The collection that goes into stores this week embodies all the qualities a woman’s wardrobe should reflect; ease, comfort, style and confidence.”
James Brown, Sainsbury’s Clothing Director said: “The Gok for Tu collections have played an important part in the success of our clothing business. Our partnership with Gok works because we share a passion for producing clothes which make women feel great. He works closely with our in-house team of designers on every detail, from the sketches, fabric, sourcing and manufacturing.
I am delighted that he has agreed to produce more collections with us.”
Last year after doubling its design team and investing heavily in the quality of its clothing Sainsbury’s unveiled a contemporary, new look and feel for its Tu clothing brand under the strapline “Live Your Style”.