Chiappetti brand lamb, veal and grass fed beef now available at Price Chopper Supermarkets

Two Multi-Generational, Family-Managed Businesses Join Forces

Schenectady, NY, 2014-4-11 — /EPR Retail News/ — Price Chopper Supermarkets today announced a new trade partnership with the family owned and operated Strauss Brands, a company of specialty meat experts that is now exclusively supplying the progressive chain of 132 stores in six Northeastern states with their exclusive Chiappetti Meat Company branded lamb, group raised veal and grass fed beef.

“We are very excited to be making the Chiappetti brand available to our customers,” said Jason Resner, Price Chopper’s vice president of meat merchandising. “We’re confident that the superior quality of their chops, grinds and roasts, as well as their best in class animal welfare practices, will be well received by our customers and further establish Price Chopper as a signature destination for lamb, veal and grass fed beef.”

Strauss is dedicated to the family farms and farmers with whom they work to raise their beef, lamb and group raised veal. Strauss Free Raised® grass fed beef is sourced exclusively from independent American family farmers who raise and finish their heritage bred, free-roaming cattle on a 100% grass and forage diet. The cattle never receive grains, are never confined to a feedlot and are never administered hormones or antibiotics.

Since 2007, Strauss’ leadership in ethical agriculture has been nationally recognized. Working with the USDA, they defined pasture raised veal and developed protocols for all natural raising standards. Strauss’ food safety practices and uncompromising standards have raised the bar for the industry.

“The mission of our family and the Price Chopper family is very similar: to provide the best tasting and healthiest products available. We are excited about partnering with another family that thinks like we do and is committed to providing its customers with excellent products which are raised ethically and humanely,” Randy Strauss, CEO and third-generation co-owner of Strauss Brands.

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About Price Chopper
Based in Schenectady, NY, the Golub Corporation owns and operates 132 Price Chopper grocery stores in New York, Vermont, Connecticut, Pennsylvania, Massachusetts and New Hampshire. The American owned, family-managed company prides itself on longstanding traditions of innovative food merchandising, leadership in community service, and cooperative employee relations. Golub’s 22,000 teammates collectively own more than 51% of the company’s privately held stock, making it one of the nation’s largest privately held corporations that is predominantly employee-owned. For additional information, visit www.pricechopper.com

About Strauss Brands
Strauss Brands, Franklin, WI is a 3rd generation family owned and operated specialty meat company specializing in ethically and humanely raised meats, raised by independent family farmers. Learn more at www.straussbrands.com.