LONDON, 2014-4-11 — /EPR Retail News/ — Sainsbury’s has launched a brand new scheme to let customers recycle their Easter egg packaging in stores, the first supermarket to do so.
The specially designed Easter recycling facility allows customers to recycleall elements of Easter egg packaging – includingplastic, film, card, foil and ribbon. The scheme makes it even easier to recycle the packaging from eggs, taking in materials like rigid plastic which not all local kerbside collections accept.
The scheme follows the success of Sainsbury’s Christmas card recycling scheme. 1.2million Christmas cards were recycled by Sainsbury’s customers last year last year. All proceeds from the recycled material go to the Forestry Stewardship Council UK, who help to protect the world’s forests.
Sainsbury’s Head of Sustainability, Engineering, Energy & Environment Paul Crewe said; ‘We’re proud to be the first to offer this cracking recycling facility to our customers and colleagues. Recycling is an important part of Sainsbury’s environmental commitment which we’re taking further than ever – sending zero operational waste to landfill and putting our minds to new and engaging schemes to help even more customers and colleagues recycle.’
Rachel Gray, Behaviour Change Manager at WRAP praised the scheme adding; ‘we are delighted that Sainsbury’s are working with their customers to help them find ways to recycle Easter egg packaging during the holidays. Such a wide range of Easter Egg packaging can be recycled, from the foil that your chocolate egg comes in to your Easter egg box. To find out what can be recycled where you live visit www.recyclenow.com.’