QVC and Cosmetic Executive Women Support Cancer and Careers Through Charitable Beauty Initiative
WEST CHESTER, Pa., 2014-4-15 — /EPR Retail News/ — Two influential forces in the beauty industry are coming together once again to prove that a little makeup can make a big difference. “QVC and CEW Present Beauty with Benefits” is scheduled to air on QVCThursday, April 17 at 8 PM (ET). The best part is that 80 percent of the purchase price* of donated merchandise benefits Cancer and Careers, a program established by the Cosmetic Executive Women Foundation.
The two-hour event will allow viewers a special opportunity to support a great cause through a multiplatform shopping experience. A wide range of products including color cosmetics, fragrance, skin care and hair care will be available from brands such as Fresh, Josie Maran, Laura Geller, Mally Beauty, StriVectin, WEN by Chaz Dean, and more. As an added bonus, shoppers will receive a gift with purchase which includes products from participating brands in a Sonia Kashuk-designed cosmetic bag.
“Beauty with Benefits is a powerful demonstration of the ongoing relationship between CEW and QVC,” said Claire Watts, CEO, QVC, U.S. “This initiative aligns with our charitable mission to support the success and wellness of women through the power of relationships. By working with CEW and their strong network, we aim to bring the beauty industry together to build more awareness and support for Cancer and Careers.”
Throughout the evening, viewers will be informed of the impact each purchase can make in the lives of individuals affected by cancer. Unique content created for the show is scheduled to include inspiring segments featuring those who have benefitted from Cancer and Careers. In order to build greater awareness, QVC is also planning to promote the event across all social platforms, which include Facebook, Twitter, Pinterest, Instagram, QVC Community, Google+ and to Gather. Plus, industry experts including Laura Geller, Peter Thomas Roth, Mally Roncal, Jamie Kern Lima and more will be sharing beauty tips and tricks that are guaranteed to leave everyone feeling beautiful.
“I am pleased to see CEW and QVC come together for the second ‘Beauty with Benefits’ show,” said Mally Roncal, creator of Mally Beauty. “Cancer has affected my family and loved ones just as it has affected so many others. I am honored to participate in the broadcast again this year to help inspire women, stress the importance of inner beauty and health, and get gorgeous for such a great cause.”
For additional information on “QVC and CEW Present Beauty with Benefits,” visit http://qvc.co/-Beauty-With-Benefits. Products featured as part of the event will be available while supplies last, through QVC.com, the QVC apps or by calling 800.345.1515.
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QVC, Inc., a wholly owned subsidiary of Liberty Interactive Corporation (NASDAQ: LINTA, LINTB), is the world’s leading video and ecommerce retailer. QVC is committed to providing its customers with thousands of the most innovative and contemporary beauty, fashion, jewelry and home products. Its programming is distributed to approximately 300 million homes worldwide through operations in the U.S., Japan, Germany, United Kingdom, Italy and a joint venture in China. West Chester, Pa.-based QVC has shipped more than a billion packages in its 27-year history and the company’s website, QVC.com, is ranked among the top general merchant Internet sites. QVC, Q, and the Q Ribbon Logo are registered service marks of ER Marks, Inc.
About Cosmetic Executive Women
Cosmetic Executive Women, Inc. (CEW) is a nonprofit professional organization with over 5,000 female and male executives in the beauty, cosmetics, fragrance, and related industries. For more information, log on to www.cew.org. The CEW Foundation is the philanthropic arm of CEW, Inc., which runs Cancer and Careers, a groundbreaking initiative dedicated to empowering and educating people with cancer to thrive in their workplace by providing expert advice, interactive tools and educational events. For more information, see www.CancerandCareers.org.
*Purchase price excludes shipping, handling and tax.