Pasay City, Philippines, 2014-9-2 — /EPR Retail News/ — SM Lifestyle Entertainment, Inc., (SMLEI) the lifestyle and entertainment solutions company of SM Prime Holdings, was cited for the third year in a row the “Outstanding Partner for Currency Information Program” at the 2014 Bangko Sentral ng Pilipinas (BSP) Awards Ceremony and Appreciation Lunch for Stakeholders.
SM LEI has been a constant partner of the BSP for public information dissemination of the Philippines’ New Generation Currency. Through its cinemas available nationwide, SMLEI was the first company to broadcast information on the revamped look and security features of the new form of Philippine currency.
As part of Bangko Sentral ng Pilipinas’ (BSP) 21st year anniversary, BSP held the annual Awards Ceremony and Appreciation Lunch for BSP Stakeholders to recognize the institutions that have continuously supported BSP’s statistical initiatives, information requirements, and advocacy programs.
SM LEI offers the best in movies, events, leisure and technology. Starting with with SM Cinema, the largest cinema exhibitor in the country, as its sole marque, the company grew into 12 major brands. Currently tucked under its belt are brands such as Director’s Club Cinema, IMAX Theatre, WM Cinemas, SM Skating Rink, SM Bowling and Leisure Center, Exploreum, Mall of Asia Arena, Snack Time, ePLUS and SM Tickets. SMLEI aims to promote bonding activities among Filipino families and friends, through entertainment and leisure facilities, while advocating the ease of use and personalized service created to complement the Filipino lifestyle.
SM LEI and BSP will continue to work together to properly educate the public about the Philippines’ new currency and to disseminate other relevant information for the advantage, development, and welfare of the Filipinos.
Ms. Stephanie Henares
Manager, PR and Social Corporate Marketing
SM Lifestyle Entertainment, Inc.
Tel No.: (+63917) 5778374