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Toys“R”Us® reveals its highly anticipated 2014 Holiday Hot Toy List

September 17, 2014
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Charm-azing Bracelets, Stretchy Heroes in a Half Shell, Little Chirping Love Birds, a Virtual Construction Set and 200 Pound-Towing Truck Are Among the Top Toys Named to the Company’s Annual and Industry-Leading Gift List

WAYNE, NJ, 2014-9-17— /EPR Retail News/ — With the holiday shopping season approaching, Toys“R”Us® today revealed its highly anticipated 2014 Holiday Hot Toy List. The annual list of 36 items, determined by Toys“R”Us play experts after months of extensive research, is packed with a wide range of brand new toys, games and other playthings expected to be at the top of kids’ wish lists this year. For the full list, visit Toysrus.com/HotToys or follow the conversation on social media using the hashtag, #TRUHotToyList.

“We take great pride in providing parents and gift-givers with a reliable and definitive shopping list that they can use as a starting point to help ensure kids will be smiling from ear-to-ear when they open their presents on Christmas morning,” said Richard Barry, Executive Vice President, Chief Merchandising Officer, Toys“R”Us, Inc. “Our team of toy experts has a proven track record of predicting what are expected to be the most coveted toys each holiday season. By sharing our unique toy insights, while offering compelling services and savings opportunities, including the introduction of free online layaway and our new Rewards“R”Us loyalty program with “R”Us credit card incentives, we’re determined to help make holiday gifting easy for our customers.”

THE TOYS“R”US “FABULOUS 15”: The Best-of-the-Best of the Holiday Season

Among the 36 items named to the Toys“R”Us Holiday Hot Toy List are the Fabulous 15, expected to be the most sought-after and anticipated items of the holiday season:

Shoppers Encouraged to Share Favorite #TRUHotToyList Picks via Social Media

Starting today and throughout the holidays, Toys“R”Us will engage its fans – both kids and kids at heart – to share their top picks from the #TRUHotToyList on Facebook, Twitter, YouTube and Instagram. As part of the company’s ongoing “C’mon, Let’s Play” brand marketing campaign, customers are also encouraged to share how toys inspire them in their everyday lives using the hashtag, #LetsPlay. Shoppers can visit Facebook.com/Toysrus and follow @ToysRUs on Twitter to find deals on hot toys, information about popular items and ask the company’s toy experts for advice in selecting perfect playthings for the children on their holiday shopping lists. Additionally, those who are “Pin-terested” in exploring, sharing and curating their favorite kids’ gift ideas can follow Toys“R”Us on Pinterest atPinterest.com/Toysrus, where they’ll find a dedicated #TRUHotToyList board.

Hot Toys Showcased Front-and-Center In-Store and Online for Gifting Made Easy

While the company will feature items named to the Holiday Hot Toy List in print and digital advertisements throughout the season and bring ongoing shipments of these must-have playthings to its stores right up until Christmas Eve, Toys“R”Us is going one step further to make shopping for the season’s most sought-after toys even easier. Beginning in October, customers will find the Fabulous 15 in the company’s dedicated “Here’s What’s Hot” shop at the front of all Toys“R”Us stores nationwide. As the season progresses, new toy introductions and trending products will be featured within the shop to provide shoppers with easy access to great gifts, without the guesswork

Those eager to shop the items featured on the Toys“R”Us Holiday Hot Toy List from the comfort of home or on-the-go can check out Toysrus.com/HotToys for all their gift-giving needs. In addition, the company’s new online Gift Finder allows shoppers to browse a vast array of playthings grouped by age, toy category, current promotions and more.

Trusted Expertise and Great Value During the Holidays and Beyond

By leveraging its unique position as a dedicated toy retailer, Toys“R”Us offers a selection of thousands of toys that can’t be found anywhere else. Plus, the company’s store employees are specially trained to share unique insights and reliable recommendations to its solution-seeking and time-strapped customers to help them identify the best gifts for the kids on their lists. Toys“R”Us is also committed to providing customers with an enjoyable shopping experience during the busy holiday season. With trucks filled with new toy deliveries arriving daily, parents and gift-givers have the best chance of finding the hottest toys in-stock at Toys“R”Us. Additionally, the company’s Price Match Guarantee lets customers shop with confidence and know they’re getting the best value. Toys“R”Us will match a competitor’s advertised price on identical items when customers present a local competitor’s print ad or their website showing the item available for less. For more information, please visit Toysrus.com/PriceMatch.

Introducing New Rewards“R”Us Loyalty Program and Free Online Layaway

Just in time for the holiday shopping season, Toys“R”Us has launched a new Rewards“R”Us loyalty program. The more than 18 million existing Rewards“R”Us members or those who sign up in-store or online at Toysrus.com/myrewards, can now bank points for future purchases, enjoy an extended validity period when redeeming their rewards and receive exclusive savings and offers more than ever before. In addition, loyalty members who are also “R”Us credit cardholders earn double Rewards points on any in-store or online “R”Us purchase they make with their card. “R”Us credit cardholders can also take part in 10%* off Thursdays at any “R”Us location. Plus, MasterCard holders can also earn points on items purchased at stores other than Toys“R”Us and Babies“R”Us.

Toys“R”Us has expanded its omnichannel capabilities with the introduction of online layaway, giving customers the ability to create layaway orders at Toysrus.com and Babiesrus.com, make subsequent payments either in-store or online and choose to pick up their order in a local store or have it delivered right to their home. This offering is in addition to the company’s in-store layaway program. Toys“R”Us will once again offer FREE layaway for the holiday season, waiving the $5 service fee generally associated, now for both online and in-store layaway orders. More details are available at Toysrus.com/Layaway.

For the latest news about the holiday season at Toys“R”Us, follow us on Facebook at Facebook.com/ToysRus, and on Twitter at Twitter.com/ToysRus.

*Offer valid in-store only. Get 10% off your single receipt in-store purchase of in-stock merchandise on Thursdays. Some exclusions apply, see website for details.

For high-resolution photos of toys from the Hot Toy List and Fabulous 15, click here.

For broadcast-quality b-roll footage of select items, visit the Toys“R”Us Holiday Press Room.

THE 2014 #TRUHotToyList

From Baby’s First Christmas to Big Kids, the 2014 Toys“R”Us Holiday Hot Toy List represents the top new toys of the year in each age group:

Baby’s First Christmas:

Bright Starts™ Having a Ball!™ Hide & Spin Monkey™ from Kids II®

It’s time for some monkey business! By picking up balls, placing them into the top of the monkey’s hat and pressing his nose, little ones can watch with excitement as the balls spiral down the ramp. With bright lights and silly monkey sounds and songs, parents should prepare for ongoing laughter. The Hide & Spin Monkey also encourages sit-to-stand play. 4 “AA” batteries required (included). Ages 6 to 36 months.

MINNIE MOUSE Musical Touch ‘n Crawl from Fisher-Price®

This too-cute Minnie Mouse is moving and grooving, encouraging crawlers to join along and further develop gross motor skills. With just a press of Minnie’s back, babies will hear adorable phrases such as “great job!” and “aren’t you sweet?” followed by Minnie crawling to a sweet melody. Minnie is soft to the touch and sized just right for little ones. 2 “AA” batteries required (included). Ages 9 months to 3 years.

13 months to 2 years:

3-in-1 Bounce, Stride & Ride Elephant from Fisher-Price®

This adorable elephant pal comes ready to play and ride with lights, music and three “grow-with-me” stages to get infants moving. Babies can bounce up and down, then steady their first steps as a walker, and ultimately take a ride. Upbeat tunes, fun sounds, phrases and sing-along songs encourage and reward actions of little learners. The elephant’s big, soft ears move as babies move to add even more fun and excitement. 2 “AAA” batteries required (included). Ages 9 months to 3 years.

Giggly Gears™ Twirltable™ from Little Tikes®

Little imaginations will spin into gear with this engaging and interactive Toys“R”Us exclusive play table. With over 20 colorful gears that turn, swirl and wind, there are endless ways to play and countless hours of imaginative fun to be had. Parents will love to watch as toddlers invent new ways to spin and stack gears while music plays. 2 “AAA” batteries required (not included). Ages 12 months and up.

2 to 4 years:

Cabbage Patch Kids® 14-Inch SKECHERS® Twinkle Toes Kid with Backpack from JAKKS Pacific, Inc.

Kids can’t help but shine when playing with the all-new Toys“R”Us exclusive 14-inch Cabbage Patch Kid, featuring real light-up accessories and SKECHERS shoes. Available in a variety of ethnicities, face shapes, hair colors, eye colors and more to choose from, each Cabbage Patch Kid has a one-of-a-kind name and comes with a birth certificate and adoption papers. 6 “AG13/LR44” batteries required (included). Ages 3 years and up.

Doc McStuffins Get Better Talking Mobile from Just Play™

Little doctors in training can join Doc McStuffins in treating tiny ‘patients’ with this mobile clinic, giving them everything they need to provide on-the-go care. Physicians-to-be can activate lights, a siren and the “Doc Mobile” song, as well as use the EKG, check patients’ temperatures with a thermometer and ensure hearing health with an otoscope. Just like at the end of any doctor’s visit, tiny caretakers can soothe boo-boos with bandage stickers and call in the diagnosis with the working CB radio. 2 “AA” batteries required (not included). Ages 3 years and up.

FurReal Friends® Get Up and Go Go My Walkin’ Pup™ from Hasbro®

A day together is the best day ever with this new furry friend. Kids can talk to her and she’ll bark back with sweet ruffs and other puppy sounds, or walk her with the included remote control leash for hours of pretend play. Download the free iOS or Android™ FurReal Friends app to mix up this pup’s playtime by creating tasty meals and giving her a bubbly bath. 4 “AA” batteries required (not included). Ages 4 to 6 years.

Go! Go! Smart Friends™ Busy Sounds Discovery Home™ from Vtech®

Little explorers can peruse each room in this Toys“R”Us exclusive, three-story interactive home complete with a playroom, motorized elevator, tire swing and more. Simply by placing Miss Norah or other Go! Go! Smart Friends on MagicPoint™ locations within the playset, kids will elicit fun responses, songs and sounds, bringing the cast of characters to life. With over 40 sounds, songs and phrases, coupled with educational features that help develop both learning and fine motor skills, this home is both a parent and child’s dream. 2 “AAA” batteries required (not included). Ages 2 to 3 years.

PAW Patrol Lookout HQ Playset™ from Spin Master™

The ultimate location featured in every PAW Patrol episode is brought to life with this interactive playset, allowing fans to recreate their favorite moments from the show. Complete with a working elevator, slide, lights and sounds, the Lookout HQ comes with a Chase figure and vehicle. Kids can save the day PAW Patrol-style by launching Chase down the slide to quickly hop into his vehicle, playing out the adventures from the Nickelodeon preschool TV series in their living room. No batteries required. Ages 3 years and up.

Teenage Mutant Ninja Turtles Stretch ‘N’ Shout Leonardo from Playmates Toys®

Turtles in training will rejoice “Cowabunga!” as they stretch out the rubberized arms of their favorite hero in a half shell up to an 8-inch wingspan! The 8-inch-tall stylized figure calls out character-famous phrases and “battle shouts,” such as “let’s do it!” and “it’s Turtle time.” As Leonardo’s arms are pulled further, the pitch of his voice gets higher and higher. 3 “AAA” batteries required (included). Ages 4 years and up.

You & Me So Many Babies from Toys“R”Us®

Kids can prepare for five times the fun with this set of lovable baby dolls, each of which features different outfits and accessories, as well as their own too-cute expression, letting their unique personalities shine through. Designed to exceed the expectations of little ones who desire to take on the role as caregiver through nurturing pretend play, this Toys“R”Us exclusive collection will provide hours of fun. No batteries required. Ages 2 years and up.

5 to 7 years:

Barbie® Endless Curls™from Mattel®

Fashionistas can style Barbie like never before and curl her hair with three no-heat tools to create various looks and endless possibilities. By using the tools or included signature-style brush, kids can curl and then straighten her hair to start all over. Barbie’s on-trend outfit features an all-pink dress dazzled with glitter and black pumps, sure to compliment her glamorous hairdo. No batteries required. Ages 5 years and up.

Disney Frozen Snow Glow Elsa from Tolly

Frozen fanatics can experience the magic of their favorite film over and over again with this Elsa doll as she sings the hit song, “Let It Go,” and recites up to 15 sounds and phrases from the best moments in the hit movie. With just a touch of her magical snowflake necklace, Elsa’s dress lights up in a flurry of color, creating an enchanting winter wonderland. What’s more, Elsa can sing and speak in English and Spanish. 3 “AAA” batteries required (not included). Ages 3 years and up.

Disney Infinity: Marvel Super Heroes (2.0 Edition) from Disney Interactive

The world’s most iconic Marvel super heroes are assembling for the next iteration of Disney’s hybrid toy/video game franchise, Disney Infinity. Featuring more than 20 new interactive figures from across the Marvel and Disney universes, original storylines and an enhanced Toy Box mode, Disney Infinity: Marvel Super Heroes (2.0 Edition) makes it easier than ever for players to create and share their one-of-a-kind levels and mini-games with family and friends. Fans also can play with their entire collection of interactive figures and Power Discs from the original Disney Infinity, which is compatible with the game’s Toy Box mode. The game will initially launch with characters from The Avengers, Spider-Man and Guardians of the Galaxy. No batteries required. Ages 6 to 10 years. Rated E-10+ by the ESRB. This item will be available beginning Tuesday, September 23 on Nintendo Wii U™,Xbox 360™ and Xbox One™ video game and entertainment system from Microsoft, PlayStation®3 and PlayStation®4computer entertainment system and PC and iOS tablets and smart phones.

Imaginext® Battle Rover from Fisher-Price®

Offering the ultimate Imaginext® outer space experience, this giant playset vehicle doubles as a removable space shuttle complete with everything a young space explorer needs to create out-of-this-world adventures. Featuring projectile disk launchers, an alien-detecting chamber, and 200 unique sound effects and phrases, the Rover is equipped with many compact and portable items ranging from a kid-activated control panel, 3 included figures and a small vehicle. With so much to hear, see and do, this colossally cool-looking vehicle will take kids’ imaginations into another galaxy. 7 “AA” batteries required (not included). Ages 3 to 8 years.

Journey Girls® Holiday Doll from Toys“R”Us®

Joining the line of award-winning, Toys“R”Us exclusive 18-inch Journey Girls® dolls for a limited time, Mikaella is ready to sparkle for the 2014 holiday season in London, dressed to the nines in a grand purple gown and luxurious accessories. Perfect for any child or collector, the doll comes adorned in a full-length formal dress that features asymmetrical tiers and a floral accent with starburst rhinestones at the waist, as well as a floral headband, teardrop “diamond” necklace, black faux fur stole, black formal gloves, pearl bracelet, purse and purple flats. No batteries required. Ages 6 years and up.

LeapTV™ from LeapFrog®

This first-ever active video gaming system from LeapFrog combines activity and movement with true education curriculum. Built with little players in mind, the inventive LeapTV™device features a unique transforming controller, which, with the simple press of a button, can configure from traditional controller style into a motion and LED pointer controller. Also featuring a motion-sensing camera, children can “magically” appear in the game and explore activities like dance and martial arts. With three modes of play – body motion, pointer play and classic control – this system gets kids moving while teaching a range of skill across reading, mathematics, science and problem solving. Parents can also add to their children’s LeapTV experience through the console’s extensive Learning Library, including dozens of video games and videos. 2 “AA” batteries required (controller) (not included). Ages 3 to 8 years.

Little Live Pets™ Bird Cage Love Birds Double Pack from Moose Toys™

This bird cage gives two tweeting pets their very own portable home, in which they can sit and swing together. The interactive love birds respond to noise and touch by chirping away. The more they play the happier they become, whistling a special tune all the while. Kids can press the button on the birds’ chests to record up to 10 seconds of sound that the feathered friends will repeat back in a sing-song fashion. 2 “AAA” batteries required (included). Ages 5 years and up.

Little Live Pets™ My Butterfly House from Moose Toys™

These colorful, Toys“R”Us exclusive electronic butterflies are sure to fly into kids’ hearts, each featuring unique and vibrant hues, life-like antennae and a realistic wing flapping pattern. When held, they flutter, making for a magically real experience. 2 “AA” batteries required (included). Ages 5 years and up.

MAX Tow Truck™ from JAKKS Pacific, Inc.

Kids will have a blast testing the strength and power of this ultimate toy tow truck. With over 50 phrases and sounds, plus the impressive ability to climb objects and push and pull up to 200 pounds, MAX Tow Truck will have drivers maneuvering like a pro. 6 “C” batteries required (not included). Ages 6 years and up.

Play-Doh® DohVinci™ Anywhere Art Studio™ from Hasbro®

This unique make-and-display art experience will have aspiring Picassos’ creativity popping off the page. With the included Styler, mini artists can easily add dots, zigzag lines and other details by aiming, squeezing and designing the Deco Pops for endless creative possibilities. The innovative air-dry design make for a fun and mess-free experience. No batteries required. Ages 6 years and up.

Skylanders Trap Team™ from Activision Publishing, Inc.

Skylanders™ is taking its signature Toys-to-Life play pattern to new levels by bringing life-to-toys for the first time. With Skylanders Trap Team™, the latest extension of the award-winning, top-selling franchise, Portal Masters will seek out and defeat the most wanted villains, pulling them out of the game and into living rooms by capturing them in new magical Traps. Players can then send villains back into the game where they will fight for good. Each starter pack comes complete with the Traptanium Portal™, which enables kids to bring their figures to life and capture villains when placing new Traps on the portal. Kids can also hear the villains inside the Traps, an innovation that truly brings life to toys. No batteries required. Ages 6 to 10 years. Rated E-10+ by the ESRB. This item will be available beginning Sunday, October 5 on Nintendo Wii™, Wii U™, 3DS™,  Xbox 360™and Xbox One™ video game and entertainment system from Microsoft, PlayStation®3 and PlayStation®4 computer entertainment system and a variety of iPad®, Kindle Fire and Android tablets.

STAR WARS™ Rebels Command Star Destroyer from Hasbro®

Kids can finally take command of the greatest battles in STAR WARS history with this interactive playset, which comes complete with 8 collectible figures. With a command controller that moves destroyers and has the ability to unleash up to 4 energy blast balls, children can help determine the fate of the galaxy by using the power of the force. Includes 8 collectible figures. 4 “AA” batteries required (not included) and 2 “AAA” required (controller) (not included). Ages 5 to 7 years.

TRANSFORMERS Stomp & Chomp GRIMLOCK from Hasbro®

This fast-changing, 20-inch robot will have kids eager to take on the Decepticons! In just one step, GRIMLOCK can transform from a gigantic robot to a dinosaur with a chomping jaw and light-up eyes. With pop-out weapons and a mighty sword, Stomp & Chomp GRIMLOCK gets kids ready for any TRANSFORMERS adventure. Power battlers and one-step changing figures (sold separately) activate different lights, sounds and weapons. 2 “AA” batteries required (included). Ages 5 to 7 years.

Wacky-Tivities™ Kinetic Sand from Spin Master™

Kids of all ages will love this soft, stretchy, squeezable sand that flows through fingers like slow-moving liquid, but leaves hands completely dry and mess-free. Imaginations will run wild, as children build and rebuild their favorite shapes, castles, figures and more, over and over again. No batteries required. Ages 3 years and up.

8 to 11 years:

Charmazing™ Color Me Up! from Wooky Entertainment Inc.

Charmazing™ is the trendiest craze to style kids’ wrists this year. This Toys“R”Us exclusive design-it-yourself jewelry craft line features expandable, stackable bracelets and collectible charms. Ultimate fashionistas can use their imaginations and enjoy hours of totally chic bracelet and accessory making fun with over 100 stylish and symbolic collectible charms to customize their creations. Children can also download the free iOS or Android™ app to share and show off their collections with the ultimate goal of becoming true Charm Masters in the digital universe. No batteries required. Ages 8 years and up. This item will be available beginning in October.

Kurio Xtreme™ (Pink) from Techno Source™

This 7-inch, Wi-Fi enabled Android™ 4.4 (KitKat) tablet is the ultimate electronic device for kids, delivering a fun and safe digital experience. The first-ever tablet with body-motion games, Kurio Xtreme™ includes more than 10 exclusive Kurio Motion apps that help kids get moving as they swim, ski and speed race. With free kid-safe content preloaded, children can play to the extreme – right out of the box. This upgraded tablet includes a faster Intel© Atom™ processor, access to Google Play™, Bluetooth™ technology, 16 GB of internal memory and 24/7 customer care that allows parents to live chat with techs from the device, who can even help make adjustments for the tablet remotely. Plus, parents can rest assured their kids are web surfing safely with the Kurio Genius technology, which includes time controls, app management and allows for up to 8 individual user profiles. A blue or Toys“R”Us exclusive pink protective bumper comes included, as well as a Kurio Motion stand, micro USB cable and micro USB power adapter. No batteries required. Ages 6 years and up. This item will be available beginning in October.

LEGO® FUSION Town Master from LEGO® Systems Inc.

This Toys“R”Us exclusive simulation game allows players to create and rule their own LEGO® town, first by building it with LEGO bricks, then capturing a picture and importing it into a corresponding free iOS and Android™ LEGO FUSIONapp-based game. Kids can construct their town from the ground up, building everything from houses to businesses, such as a pizzeria, fire station and bike shop. Gamers and builders alike can complete errands and missions, including catching robbers, fighting fires and skateboarding. To keep the minifigure citizens happy, players can solve problems through physical building and earn points to gain access to more structures. They can even run additional towns. No batteries required. Ages 7 to 14 years.

Mutant Mania™ Mutant Masher from Moose Toys™

Get ready to rumble! Kids can load up their Mutant Mania™ characters in the Mutant Masher vehicle and hit the road. For on-the-go mutant mash-ups, this Toys“R”Us exclusive vehicle comes equipped with a stretching rack for character creation and ample room for storage. Plus, no Mutant Masher would be complete without character ejector seats and an exclusive Mutant Mania character. No batteries required. Ages 5 years and up. This item will be available beginning in October.

NERF Mega Thunderbow from Hasbro®

Calling all master bowmen. This long-range battle bow can launch NERF Mega whistler darts up to 100 feet and fires 5 mega darts at a time without reloading. Little bowmen will love showing off their skills with this rapid-firing Thunderbow, which includes 10 mega darts that whistle through the air. No batteries required. Ages 7 years and up.

Battroborg™ Teenage Mutant Ninja Turtles Electronic Battle Game from TOMY®

Kids can embrace their Turtle Power with this fast-moving, Toys“R”Us exclusive electronic battle game. Players’ precise katana controller movements command Leonardo™, Michelangelo™, Donatello™ and Raphael™, as they master battle skills in the secret training dojo to take down Shredder™ and the Foot Clan™. Multiple gameplay modes add extra excitement when controlling the Turtles around the treacherous trap doors. 8 “AA” batteries required (not included). Ages 7 years and up. This item will be available beginning in October.

Zoomer™ Dino (Onyx) from Spin Master™

Featuring a special onyx finish and complete with a tin collector case, children will have a blast as they teach this Toys“R”Us exclusive, animatronic prehistoric pal different tricks and watch him follow voice-activated commands. While Onyx Zoomer loves to play like any wild animal, this dinosaur will become agitated when his tail is pulled, so kids should look out for his roars and chomps! 3 “AAA” batteries required (not included). Ages 5 years and up.  This item will be available beginning in October.

Big Kids:

Air Hogs® Vectron Wave® from Spin Master™

This hovering UFO (Unbelievable Flying Object) will have kids geared up for hours of man-powered fun, as it uses Smart Wave Control altitude-sensing technology to rise up and glide above obstacles. Kids can command its flight with just a wave of the hand, or use the catch sticks to play with a friend and watch as this flying electronic saucer “magically” hovers over any object.  6 “AA” batteries required (not included). Ages 8 years and up.

Hot Wheels® Street Hawk™ Remote Control Flying Car from Mattel®

Thrill-seekers can experience the fun of fast driving and flying with this remote controlled car. This vehicle offers dual terrain versatility with both on-ground remote controlled performance and the aerial performance of a plane. Featuring 360-degree proportional ground steering and a maximum flight height of 200 feet, kids are sure to enjoy this ride of the future. Complete with a reusable and portable package, this is R/C toy is ready for on-the-go action. 6 “AA” batteries required (included). Ages 8 to 11 years.

MiP™ from WowWee

Meet kids’ new robotic friend, MiP! The first robot to balance on two wheels, this electronic and interactive pal is much more than a toy, with a responsive personality that comes to life through motion, sounds and LED eyes. In addition to 7 built-in play modes, kids can download the free iOS or Android™ MiP app to explore endless means of fun including games, tricks, laser tag and more. Children and parents alike can watch MiP dance to their favorite songs while controlling the intensity of the robot’s moves. MiP also comes with an attachable tray, which can carry items up to the robot’s own weight. 4 “AAA” batteries required (not included). Ages 8 years and up.

Y-Fliker™ LIFT from Yvolution®

This latest addition to the Yvolution Y-Fliker™ range of innovative, 3-wheeled self-propelling scooters offers the ability to carve, drift, spin 360-degrees and pop wheelies like never before. The scooter’s patent-pending revolutionary lift technology makes it easy for kids to wheelie both forwards and sideways. Using the same motions as downhill skiing, riders need only move their hips and legs from side to side to get going and keep moving. Then, they simply lean back and “lift” to pop a wheelie. This Toys“R”Us exclusive features a sleek design, steel frame with internal break cables and a free-spinning trick handle bar. No batteries required. Ages 8 to 15 years.

About Toys“R”Us, Inc.
Toys“R”Us, Inc. is the world’s leading dedicated toy and juvenile products retailer, offering a differentiated shopping experience through its family of brands. Merchandise is sold in 877 Toys“R”Us and Babies“R”Us stores in the United States and Puerto Rico, and in more than 710 international stores and over 195 licensed stores in 35 countries and jurisdictions. In addition, it exclusively operates the legendary FAO Schwarz brand and sells extraordinary toys in the brand’s flagship store on Fifth Avenue in New York City. With its strong portfolio of e-commerce sites includingToysrus.com, Babiesrus.com, eToys.com and FAO.com, it provides shoppers with a broad online selection of distinctive toy and baby products. Headquartered in Wayne, NJ, Toys“R”Us, Inc. employs approximately 70,000 associates annually worldwide. The company is committed to serving its communities as a caring and reputable neighbor through programs dedicated to keeping kids safe and helping them in times of need. Additional information about Toys“R”Us, Inc. can be found on Toysrusinc.com. Follow Toys“R”Us, Babies“R”Us and FAO Schwarz on Facebook at Facebook.com/Toysrus, Facebook.com/Babiesrus and Facebook.com/FAO and on Twitter at Twitter.com/Toysrusand Twitter.com/Babiesrus.

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Media Contacts:
Toys“R”Us, Inc.
Bjorn Trowery
973-617-4380/646-366-8825
Bjorn.Trowery@toysrus.com

Samantha Xenis
973-617-5306/646-366-8826
Samantha.Xenis@toysrus.com

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