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John Lewis announces the appointment of Sienne Veit to the newly created role of director, online product

Newly created role reinforces retailer’s continued focus on omnichannel offer

LONDON, 2014-9-24— /EPR Retail News/ — John Lewis has appointed Sienne Veit to the newly created role of director, online product. Sienne will be responsible for leading the development of the retailer’s online customer experience across all channels, reporting to online director, Mark Lewis.

With over half of traffic to now coming from mobile and tablet devices, the appointment comes as John Lewis continues to place a significant focus on its mobile strategy.

Sienne will take on the leadership of the online customer experience team who is responsible for ensuring a seamless customer journey across the website, mobile, tablet and other devices. In recent months the team have worked on developing the John Lewis app and ahead of Christmas, customers will see an updated version of the tablet-specific app with new engaging and interactive content. Further enhancements are planned for the phone app in 2015 highlighting that the mobile strategy is at the heart of the retailer’s online operations.

Sienne takes up the position following a year as director of her own consultancy, Invisible Stuff Ltd. Previous to this she was Head of Mobile at Morrisons and prior to this spent five years at Marks & Spencer. Last year, Sienne was named as one of Mobile Marketer’s Women to Watch for 2013.

Mark Lewis, Online Director, John Lewis, said: ‘I’m delighted that Sienne will be joining the online team as director, online product. With a deep passion for customer experience and many years working in the digital retail space, Sienne is ideally placed to lead the next stage of our online and omnichannel growth and ensure customer experience across our website, mobile, tablet and other devices is market-leading.’

Sienne Veit commented: ‘I’m thrilled to be joining John Lewis. Over the last few years, the business has worked hard to grow its omnichannel offer to customers and I’m looking forward to building on this to ensure John Lewis remains renowned for its outstanding experience to customers no matter how they choose to shop.’

Notes to editors

The John Lewis Partnership – The John Lewis Partnership operates 42 John Lewis shops across the UK (31 department stores, 10 John Lewis at home and a shop at Heathrow Terminal 2),, 328 Waitrose shops, and business to business contracts in the UK and abroad. The business has annual gross sales of over £10bn. It is the UK’s largest example of worker co-ownership where all 90,000 staff are Partners in the business.

John Lewis – John Lewis, ‘Multichannel Retailer of the Year 2014’¹, ‘Best Overall Retailer’² and ‘Best Retailer 2014’³, typically stocks more than 350,000 separate lines in its department stores across fashion, home and technology. stocks over 250,000 products, and is consistently ranked one of the top online shopping destinations in the UK. ( John Lewis Insurance offers a range of comprehensive insurance products – home, car, wedding and event, travel and pet insurance and life cover – delivering the values of expertise, trust and customer service expected from the John Lewis brand.

¹ Oracle Retail Week Awards 2014
² Verdict Consumer Satisfaction Awards 2014
³ Which? Awards 2014

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For further information please contact:

John Lewis
Lauren Sciberras, Senior Communications Officer, John Lewis
Telephone: 020 7798 3121

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