SCHENECTADY, NY, 2014-10-20— /EPR Retail News/ — Price Chopper is selling plush hippos and fundraising through a month-long pin-up campaign, marking the 13th year the regional supermarket chain has partnered with St. Jude Children’s Research Hospital.
“Bolstered by the support of teammates and guests alike, Price Chopper has been a committed partner to St. Jude for more than a decade. We’re proud to contribute to the St. Jude mission as it provides quality care to all who need it,” said Mona Golub, vice president of public relations and consumer services and the company spokesperson.
For every plush hippo sold, a $3 donation goes directly to St. Jude. This is the fifth year the campaign has sold jungle-themed plush animals. In the past, stuffed lions, elephants, giraffes and zebras were sold as part of the campaign, and this year, hippos will be available in three different colors – purple, gray and blue. Though the pin-up campaign will run through the month of October, shoppers will be able to purchase the hippos through December.
Overall, Price Chopper has raised more than $1 million for St. Jude; last year, close to $160,000 was raised for this campaign.
About Price Chopper
Based in Schenectady, NY, the Golub Corporation owns and operates 134 Price Chopper grocery stores in New York, Vermont, Connecticut, Pennsylvania, Massachusetts and New Hampshire. The American owned, family-managed company prides itself on longstanding traditions of innovative food merchandising, leadership in community service, and cooperative employee relations. Golub’s 22,000 teammates collectively own more than 47% of the company’s privately held stock, making it one of the nation’s largest privately held corporations that is predominantly employee-owned. For additional information, visit www.pricechopper.com.
Jon Pierce, APR