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Sainsbury’s launches Taste the Difference No-Yolk Eggs

LONDON, 2015-4-1 — /EPR Retail News/ — Sainsbury’s is proud to announce the launch of a new product, Taste the Difference No-Yolk Eggs, to simplify home baking for millions of customers.

The eggs, laid exclusively for Sainsbury’s by free-range, Amber White chickens, were developed in association with a long-standing Sainsbury’s egg supplier.

According to research from the National Baking Council, three quarters of Britons (75%) name separating egg whites from yolks as the biggest challenge when it comes to home-baking. The new product will help solve this problem for Sainsbury’s customers, making home-baking simpler than ever ahead of the long Easter weekend.

Al Bumen, Sainsbury’s Egg and Homebaking Buyer said: “We know our customers love to bake, so we’re delighted to be helping make this simpler than ever for them with a range of yolk-free eggs. Perfect for meringues, marshmallows and other white-only recipes, it’s no-yolk this product will help change the way we bake forever.”

The secret to producing No-Yolks is in the chickens’ nutrition. The Amber White chickens are raised on a diet of solely white foods, such as rice, cauliflower, and onions. Birds in our No-Yolk farm have also surveyed as the happiest ones in the country in the 2015 Joyful Egg survey.

Sainsbury’s #NoYolkEggs come from chickens that are fed a diet of solely white foodsClick to Tweet

Little Story: Cage Free
All Sainsbury’s fresh eggs are from cage-free British hens. Natasha from our Sidwell store discovers just how much they dislike being cooped up.


Sainsbury’s launches Taste the Difference No-Yolk Eggs
Sainsbury’s launches Taste the Difference No-Yolk Eggs
EPR Retail News