LONDON, 2015-4-4 — /EPR Retail News/ — Students at Kensington and Chelsea Millinery College have helped Sainsbury’s to launch its Easter egg packaging recycling scheme with a new twist on the traditional Easter bonnet parade.
- Kensington & Chelsea students create Easter bonnet – entirely from recycled Easter egg packaging
- Sainsbury’s is providing special recycling points for Easter egg cardboard and plastic in 400 stores nationwide this year
The school – famous for developing millinery talent – have built an Easter bonnet entirely from recycled Easter egg packaging materials.
Sainsbury’s is the first supermarket to offer a dedicated Easter egg packaging in its stores – rolling it out to 400 supermarkets ahead of the Easter bank holiday weekend.
The recycling facility will allow shoppers to recycle their Easter egg packaging including plastic, film and card and will be available from 3rd to 14th April in 400 Sainsbury’s supermarkets.
Paul Crewe, Head of Sustainability at Sainsbury’s said: “We’re eggcited to bring back our Easter recycling scheme with this fantastic Easter bonnet parade.
At Sainsbury’s we’re constantly thinking of new ways to help customers waste less – and once the chocolate eggs are eaten over the bank holiday, it’s never been easier to recycle their packaging.”
Katie McIntyre, Performance Manager, Fashion and Millinery at Kensington and Chelsea College said: “It was with great pleasure that the students from the world renowned HNC Millinery course at Kensington and Chelsea College took a break from producing their beautiful individual collections to work together to support Sainsbury’s Easter egg packaging recycling.
“Students from this programme progress from the college to work with some of the most important milliners (both in England and abroad), prestigious M.A. courses or self-employment.
“Creativity and imagination is at the heart of the hats we produce at the college and working with a variety of interesting materials broadens the students’ horizons. It was very exciting to apply traditional and innovative millinery techniques to unusual products and fantastic that the student’s hard work was ultimately rewarded with a generous supply of Sainsbury’s chocolate.”
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