New campaign delivers engaging experiences and unique promotions to fund holiday shopping; crowdsource the most in-demand deals and access exclusive inventory
San Jose, California, 2015-11-04 — /EPR Retail News/ — From now until Jan. 1, 2016, eBay’s “Wish Bigger” campaign offers new opportunities for buyers to find the perfect gift from eBay’s wide selection of items, all at great prices. Whether voting online for their preferred deal on Thanksgiving Day, shopping the eBay Airstream in local markets or taking advantage of the exclusive jewelry collection from Pamela Love for eBay, shoppers can be confident that eBay will have the best selection this season. eBay is also inviting shoppers to become sellers this holiday with both a promotional coupon available online and in-person selling stations at Westfield malls.
The “Wish Bigger” campaign is about exceeding expectations for the season by offering bigger deals on bigger brands and bigger selection. “We are using the power of eBay’s global marketplace to enable people to shop, sell and give in new ways this holiday,” says Hal Lawton, senior vice president of eBay North America. “We have a unique opportunity to celebrate the traditional retail milestones, but to also create a new calendar based on what we know eBay shoppers and sellers need.”
According to a new survey from TNS and eBay, even fewer people are waiting until December to begin their holiday shopping (down 7 percent from 2014). And while more Americans are shopping early, they are increasingly saving throughout the entire year to finance their holiday shopping1. With its “Wish Bigger” campaign, eBay is offering a solution every step of the way – whether people are exploring at the start of the season, focused on getting the perfect gift at an incredible price (often after in-demand items are no longer on store shelves), or ready to get the goods they really wanted by selling something that wasn’t quite right for them.
Wish Bigger hub
eBay’s “Wish Bigger” campaign is housed on the marketplace’s new holiday hub, eBay.com/holidays, launching today. A resource for both shoppers and sellers, customers can visit the site to earn a $50 eBay coupon for new sellers selling items any time from now until Dec. 31. Armed with extra money, shoppers can get a head start on shopping, and find inspiration from eBay’s holiday heat map (launching later this month) that will track what eBay customers are wishing and shopping for coast-to-coast on a weekly basis. Sellers will also be able to take advantage of the heat map to track item popularity across the country on hard to find gifts such as the Rose Gold iPhone 6S, Star Wars The Black Series Kylo Ren Force FX Deluxe Lightsaber, Barbie Dreamhouse Grocery Store & Playset and LEGO Lord of the Rings: The Tower of Orthanc, and make the most out of the critical retail season.
Thanksgiving Day Deals: “Wish Bigger Wishbone”
This year, eBay is kicking off its must-have Deals that will last throughout the holiday season by putting a modern twist on the classic tradition of breaking the turkey wishbone and letting shoppers crowd source the deals they want most, while skipping the chaos – but not the savings – of Black Friday. On Thursday, Nov. 26 – Thanksgiving Day, shoppers will head to ebay-wish-bigger.com (coming soon) to vote to break open and unlock a series of incredible deals on the season’s most coveted gifts across tech, toys, fashion and home. Beginning at 4 p.m. EST until 10 p.m. EST, competing deals will be featured on each side of the wishbone, and the item that receives the most votes over the course of an hour will be released to shoppers in a limited quantity. In 2014, 52.1% of all online traffic on Thanksgiving came from smartphones and tablets1, and as a leader in mobile shopping, eBay’s “Wish Bigger Wishbone” lets shoppers access hot holiday items at incredible value without sacrificing time with their families on Thanksgiving Day or having to endure the crowds on Black Friday.
eBay will continue to offer deep discounts on hot items every day at eBay.com/deals. New deals will be launching every hour around the clock on Thanksgiving through Cyber Monday including:
- Up to 30% off on top name-brand electronics such as Apple, Samsung and GoPro
- Up to 65% off on premium Fashion brands such as Tumi, Hunter Boots, Uggs, Vera Bradley and Ray Bans
- Up to 50% off name-brand items for the home such as Keurig and KitchenAid
- Up 50% off on Samsonite luggage
Timed with #GivingTuesday on Dec. 1, eBay for Charity has unveiled Charity Shop (http://www.ebay.com/rpp/charityshop), which provides consumers with an easy way to connect directly with the charities they support. Throughout this holiday season, eBay will have its Celebrity Charity Fundraisers in collaboration with Taste of the NFL, Billy Crystal and Michael Strahan, among others, to offer experiences and unique items with proceeds benefiting charity. Additionally, to celebrate #GivingTuesday, eBay shoppers who favorite a charity (www.ebay.com/mfc) will be eligible for a weekly giveaway of eBay gift cards.
Exclusive Collection: Pamela Love for eBay
In collaboration with esteemed designer Pamela Love, eBay is debuting an exclusive jewelry collection for the holidays, offering a capsule of affordable designs under $75. The collection will go on sale at 8 a.m. PST on Dec. 1 (Giving Tuesday) with all proceeds benefiting Fashion Targets Breast Cancer, a charitable initiative of the Council of Fashion Designers of America/CFDA Foundation. Gift giving with purpose is a priority for shoppers – one-quarter of Americans have a preference for gifts that “do good.”2 This limited edition collection will include rose gold plated rings, bracelets, earrings and a necklace. Browse and buy at eBay.com/pamelalove (coming soon).
Hot Gifts: Holiday Airstream Hits the Road
Following two successful tours in 2015, the eBay Airstream will be decked out for the holidays and hitting the road to invite shoppers to “Wish Bigger” in five cities. Beginning the week of Nov. 30, the eBay “Wish Bigger” Airstream will spread holiday cheer by bringing locals across the country their most coveted gifts this season. With brand-new inventory sourced according to local survey results showing what people wish for the most in each city, shoppers will have access to new, in-demand items at prices that make big wishes come true. Meanwhile, shoppers everywhere will be able to access even more amazing gifts at eBay.com/holidays.
The Season for Selling: eBay offers New Options for Boxing Day and Beyond
Over half of all Americans received an unwanted gift last year.2 This year, for the first time, eBay introduces Boxing Weekend by inviting people to local malls to do something entirely new: sell. Instead of letting unwanted gifts linger at home – which more than a third of Americans have been doing to-date2 – people can return them to the North Pole by visiting pop-up selling stations in select Westfield shopping centers on Dec. 26 (Boxing Day) and Dec. 27. Equipped with everything you need, people can list items themselves or enlist professional sellers from the eBay Valet service, without paying Valet fees through Jan. 3. Whether it wasn’t what you asked for, didn’t quite fit or whether you got new gadgets and are no longer using your previous generation devices, earn money to keep wishing bigger and better in the New Year.
For more information throughout the holidays, visit: eBay.com/holidays.
eBay by the numbers:
- eBay has 159 million active buyers and 800 million listings at any given time
- 79% of merchandise sold on eBay is new
- ~84% of GMV on eBay is fixed price
- The majority (63%) of items on eBay ship for free
- Virtually all of the items on eBay are backed by a Money Back Guarantee
- There are 250+ million searches each day on eBay
- eBay apps have been downloaded 291 million times across the globe
- 85 million items with free shipping
- 29 million gifts arrive in three days or less
1 IBM 8th Annual Infographic
2 TNS and eBay Holiday USA Report 2015
SOURCE: eBay Inc.