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Macy’s will add Marbles: The Brain Store to its Holiday Arcade

Gifting shops in select locations offer customers an eclectic assortment of one-of-a-kind games and activities for the whole family

NEW YORK, 2015-11-6 — /EPR Retail News/ — This season, Macy’s will add Marbles: The Brain Store to itsHoliday Arcade, an in-store gifting shop in select locations offering customers unique and playful options for everyone on their shopping list this year.

Marbles: The Brain Storespecializes in one-of-a-kind games, gifts and gadgets that stimulate the brain and challenge the whole family. Within Holiday Arcade shops that include Marbles, Macy’s shoppers can test out every game and gift on display. Sales associates, known as BrainCoaches, are trained to provide personalized recommendations based on strengths and areas for improvement. Marbles: The Brain Store can be found at Macy’s Holiday Arcade inNew York City (Herald Square), San Francisco(Union Square), Chicago(State Street) and McLean, VA (Tyson’s Corner).

“By adding Marbles: The Brain Store to our Holiday Arcade, Macy’s is offering our customers another avenue for unique holiday gifts that are engaging for the whole family,” said Dustin Jones, Macy’s senior vice president of Fashion and New Business Development. “We are always exploring ways to surprise and delight our customers, especially during the holiday season, and Marbles fills a niche for educational gifts we know they will enjoy.”

“Macy’s is a top destination for both shoppers and tourists taking in the sights and sounds of the city during the holidays,” said Lindsay Gaskins, CEO of Marbles: The Brain Store. “We are thrilled to share our top holiday bestsellers and brand new favorites with Macy’s shoppers from coast-to-coast. We hope Marbles makes their holiday shopping experience even more enjoyable, whether it’s finding the perfect gift or improving their own brains with our hand-picked and expert-tested items.”

Along with Marbles, specialty toy and novelty gifts feature a variety of items, including the return of plastic and traditional train sets from Lionel®, carefully detailed baby dolls from Madame Alexander and holiday-themed dog-friendly gifts from Harry Barker, in addition to a wide variety of finger and hand puppets, officially licensed soft plush Felix The Cat toys by GUND, and Micro Kickboard scooters for little ones on the go.

Build-A-Bear Workshop® shop-in-shops at seven Macy’s locations will allow customers to take part in the full Build-A-Bear Workshop experience inside a Macy’s store. To help shoppers get into the PEANUTS® holiday mood, special merchandise displays at eight locations will feature an exclusive assortment of PEANUTS product. From a miniature version of the famed Charlie Brown Christmas Tree to books, lunch boxes, totes and tees, a perfect PEANUTS-themed gift awaits the fan in your family at Macy’s.

In addition to five locations opened last year at Macy’s Union Square (San Francisco), Macy’s Dadeland (Miami), Macy’s State Street (Chicago), Macy’s Herald Square (Manhattan, NY) and Macy’s Center City (Philadelphia), Macy’s Holiday Arcade will host a selection of holiday gifts at Macy’s Del Amo (Torrance, CA), Macy’s Mission Viejo(Mission Viejo, CA), Macy’s Brea (Brea, CA), Macy’s Minneapolis (Minneapolis), Macy’s Lenox (Atlanta) and Macy’s Tyson’s Corner (McLean, VA).

About Macy’s
Macy’s, the largest retail brand of Macy’s, Inc. (NYSE:M), delivers fashion and affordable luxury to customers at approximately 775 locations in 45 states, the District of Columbia, Puerto Rico and Guam, as well as to customers in the U.S. and more than 100 international destinations through its leading online store at Via its stores, e-commerce site, mobile and social platforms, Macy’s offers distinctive assortments including the most desired family of exclusive and fashion brands for him, her and home. Macy’s is known for such epic events asMacy’s 4th of July Fireworks® and the Macy’s Thanksgiving Day Parade®, as well as spectacular fashion shows, culinary events, flower shows and celebrity appearances. Macy’s flagship stores — including Herald Square in New York City, Union Square in San Francisco, State Street in Chicago, and Dadeland in Miami and South Coast Plazain southern California — are known internationally and are leading destinations for visitors. Building on a more than 150-year tradition, and with the collective support of customers and employees, Macy’s helps strengthen communities by supporting local and national charities giving more than $69 million each year to help make a difference in the lives of our customers.

For Macy’s media materials, including images and contacts, please visit our online pressroom at

About Marbles: The Brain Store

Marbles: The Brain Store offers hand-picked, expert-tested products designed to strengthen and stimulate the brain including games, gifts and gadgets. All items are reviewed and pre-approved by scientists, neurologists, therapists and other brain health experts. For a full list of locations and more information, please visit

Source: Macy’s

Macy’s Media Relations
Holly Thomas, 646-429-5250
Julie Strider Fukami, 646-429-5213


Marbles: The Brain Store joins Macy’s Holiday Arcade, offering one-of-a-kind games, gifts and gadgets in select stores this holiday season. (Photo: Business Wire)
Marbles: The Brain Store joins Macy’s Holiday Arcade, offering one-of-a-kind games, gifts and gadgets in select stores this holiday season. (Photo: Business Wire)
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