Ivry-sur-Seine, FRANCE, 2015-11-26 — /EPR Retail News/ — This week, Fnac announced that it now has 4 million FNAC card members. To mark the occasion, Fnac is celebrating the 4 jours uniques Fnac from November 26 to 29.
Fnac announced this week that it has reached the threshold of 4 million FNAC Card members. Its iconic loyalty program welcomed more than 400,000 new members in 2015 in France, the fastest growth in its history.
To mark this milestone and thank its members, Fnac decided to celebrate with a one-time event, 4 jours uniques Fnac, from Thursday, 11/26 (members’ night at our stores) to Sunday 11/29.
The 4 jours uniques Fnac event replaces Black Friday, although offers will remain exceptional. In addition, members get access to special discounts on select high-tech, TV, photography, CD and Blu-ray brands, in stores and on the Fnac.com site. Members can also participate in a contest to win some of the holiday season’s most popular products, such as PCs, tablets, drones, and telephones, or to have us pick up the tab for all purchases made during the 4 jours uniques Fnac.
Giving its members privileged access to culture and technology through special discounts and benefits has been central to the Fnac concept since it first opened in 1954. In addition to permanent discounts on most products (see box below), Fnac members have year-round access to exclusive offers, private sales events, and invitations to sneak-preview events. These cultural and sales events, which are extended throughout the year on social networks, give the community of Fnac members its dynamism and make it an audience of enthusiasts who identify with Fnac’s heritage and expertise.
The benefits of the Fnac Card:
- A permanent 5% instant discount on Books, High-Tech, Kids, Stationery, Home & Design and 2.5% on purchases of CDs, DVDs, and Blu-rays credited to the member account
- Private sales with discounts of up to 40%
- Fnac Express+: free and unlimited 1-day delivery on millions for fnac.com products at €39 incl. VAT/year instead of €49 incl. VAT/year
- Access to 18,000 shows at reduced prices, sneak previews, invitations, and other events
- With the free Carte Famille, up to three people can enjoy the benefits of the same member account.
- With the Fnac app, members have easier access to their account and benefits wherever they are
About the Groupe FNAC – www.groupe-fnac.com : The Groupe FNAC is a retailer of entertainment and leisure products and consumer electronics. A leader in France and major player in the countries where it operates (Spain, Portugal, Brazil, Belgium, Switzerland, Morocco, Qatar), the Groupe FNAC had a multi-format network of 189 stores (including 115 in France) at the end of 2014, plus e-commerce sites, including Fnac.com, ranked France’s third most visited e-commerce site (more than 10 million unique visitors/month). A standard-setting omni-channel retailer, the Groupe FNAC posted consolidated revenue of €3.895 billion in 2014 and employs 14,500 people.
Press Contacts: Laurent Glépin: +33 (0)1 55 21 54 13 – laurent.glepin@fnac.com Alexandre André: +33 (0)1 55 21 54 46 – alexandre.andre@fnac.com
SOURCE: Fnac