HONG KONG, 2015-12-8 — /EPR Retail News/ — DFS Group (DFS), the world’s leading luxury travel retailer, launched its seventh annual DFS Masters of Time exhibition in Macau on Saturday, December 5. Recognized as the world’s premier retail exhibition of luxury timepieces, the DFS Masters of Time program brings together an extraordinary collection of over 400 fine watches and jewelry masterpieces from 28 prestigious brands and the masters who create them, allowing shoppers to experience an unprecedented range of fine watches and jewelry all in one place. Unveiled at a spectacular gala event at T Galleria by DFS, Macau located at Shoppes at Four Seasons – event partner of Masters of Time – the curated collection will be exhibited in store and available for sale until February 29, 2016.
“This year’s Masters of Time exhibition is inspired by the traveler and the thrill of discovery,” said Philippe Schaus, DFS Group Chairman and Chief Executive Officer. “A testament to DFS’ commitment to providing our customers with unrivalled experiences, we’re confident this year’s carefully-curated Masters of Time collection will satisfy their desire to discover the most innovative and exciting timepieces available.”
Christophe Chaix, DFS Group Senior Vice President Global Merchandising for Watches, Jewelry, Accessories and Sunglasses, added, “The culmination of a year-long search to curate an extraordinary range of luxury watches and fine jewelry, the DFS Masters of Time collection represents the latest innovations and designs in watchmaking. We’ve partnered with the foremost watches and fine jewelry houses to build a program that’s simply unmatched.”
This year’s Masters of Time also introduces the inaugural Masterclass, with eight masters in their fields discussing the topics of trends, value and innovation within the world of watches.
The 2015 Masterclass includes:
· Matthew Green, DFS Group’s Director Merchandising for Luxury Watches and Jewelry
· Carson Chan, a seasoned watch collector and head of the Greater China Mission for the Foundation of de la Haute Horlogerie
· David Chang, Deputy Director of the China Horologe Association of Collection
· Sara Jane Ho, an avid jewelry collector, style icon and Founder of Institute Sarita
· Caroline Issa, CEO of Tank Group and street style star
· Loic Biver, Hublot’s General Manager for Greater China
· James Gurney, Director of QP Magazine
· Eugene Tong, Former Style Director Details Magazine
DFS’ Masters of Time was created in 2009 to elevate the shopping experience for travelers to the dynamic city of Macau. T Galleria by DFS, Macau, Shoppes at Four Seasons is home to one of the largest and most comprehensive watch and jewelry shopping spaces in Asia, featuring 67 brands. It includes a one-of-a-kind T Timepieces concept store showcasing specially-selected offerings by independent watchmakers as well as exclusive vintage collections by prestigious brands.
“We are delighted to welcome DFS and the Masters of Time retail exhibition back to Shoppes at Four Seasons,” said David Sylvester, Executive Vice President of Global Retail, Las Vegas Sands Corp. “We strive to give our guests and visitors the best luxury retail experiences possible which is why, together with exhibitions like Masters of Time, we think we have once again delivered on our commitment to providing our customers with the best in luxury shopping.”
The exhibition, which will run through February 29, 2016 at T Galleria by DFS, Macau, Shoppes at Four Seasons includes activations from leading watch and jewelry brands, including Hublot, Roger Dubuis, Girard-Perregaux, Van Cleef & Arpels, Franck Muller and Tiffany & Co.
December 1 – 31, Hublot celebrates the 10th anniversary of the Big Bang collection in a special exhibition featuring the most coveted timepieces. On December 5, Roger Dubuis celebrated the holiday season in style offering customers personalized greeting cards handwritten by a professional calligrapher.
Girard-Perregaux displays the brand’s Haute Horlogerie Exhibition throughout the Masters of Time Exhibition, showcasing the finest Haute Horlogerie pieces and educating customers on the delicate art of watchmaking.
DFS’ Masters of Time also introduces Van Cleef & Arpels’ Diamond Breeze collection to Macau, featuring an exquisite selection of the Maison’s diamond and white gold jewelry creations. These sparklingly feminine pieces evoke a harmonious nature and will be available for viewing and purchase on December 5.
From December 12 – December 26, Tiffany & Co. will host their Holiday Photo Moments activation, allowing customers to preview and try on the latest jewelry pieces with a photo booth on hand to capture the special holiday moment.
Beginning in mid-January and continuing through February 29, 2016, Franck Muller invites customers to experience the Novelties Exhibition at DFS’ Masters of Time with a Chinese calligrapher making in-boutique appearances to celebrate the Chinese New Year season.
2015 DFS MASTERS OF TIME COLLECTION
This year’s collection of prestigious brands includes: Arnold & Son, Angelus, Blancpain, Breguet, Bulgari, Cartier, Chaumet, Chopard, Corum, De Bethune, Franck Muller, Girard-Perregaux, Glashütte Original, Hautlence, H. Moser & Cie, Hermès, Hublot, IWC Schaffhausen, Jaeger-LeCoultre, Jaquet Droz, Manufacture Royale, Officine Panerai, Omega, Roger Dubuis, Tiffany & Co., Vacheron Constantin, Van Cleef & Arpels, Zenith and more.
· Angelus’ U10 Tourbillon Lumière
· Blancpain’s Villeret 12 Days Flying Tourbillon
· Breguet’s Reine de Naples “Day/Night”
· Glashütte Original’s Senator Cosmopolite
· Jaeger-LeCoultre’s Master Ultra Thin Squelette
· Hublot’s MP-05 “Laferrari” All Black
· Cartier’s Clé de Cartier Mysterious Hour
· Vacheron Constantin’s Fabuleux Ornements “Chinese Embroidery”
DFS Masters of Time is part of the DFS Masters Series, a signature program of exhibitions that also includes Masters of Wines and Spirits that took place in Singapore during November. The Masters Series is a showcase of the pinnacle of DFS’ leadership and innovation in curating and creating exceptional experiences across its five pillars of luxury: Wines and Spirits, Beauty and Fragrances, Watches and Jewelry, Fashion and Accessories, and Food and Gifts.
SOURCE: DFS Group Limited