New World becomes the first retailer to sell the iconic, Sir Peter Blake, special edition 20th anniversary Red Socks

New World, this week announced that they will be the first retailer to sell the iconic, Sir Peter Blake, special edition 20th anniversary Red Socks.

AUCKLAND, New Zealand, 2015-12-8 — /EPR Retail News/ — Sir Peter Blake, one of our greatest New Zealanders, 20 years ago pulled on a humble pair of red socks, engaged a whole county and went on to win the Americas Cup.

Now, Sir Peter Blake’s Red Socks have become a symbol of what we most love about being Kiwis. No matter what the odds or the competition we face, if we set our sights on a goal, we can achieve it.

Chris Quin, CEO, Foodstuffs North Island says as a proud New Zealand owned and operated business, pairing up with the Sir Peter Blake Trust was a no brainer.

Sir Peter’s red socks have a special place in our nation’s history and remind us all to dream big. New World is delighted to be supporting the Sir Peter Blake Trust and their ongoing work in the community,” says Quin.

Shelley Campbell, Sir Peter Blake Trust CEO, says it is delighted that New World is selling the famous red socks.

New World, a Kiwi owned and operated business, is a natural fit for the Trust. Both companies embrace all things New Zealand – and Red Socks are the epitome of what our country stands for, so we are thrilled to be partnering with New World for the 20th anniversary of this iconic Kiwi item.

We would also like to thank the MediaWorks Foundation for their support,” says Campbell

This year, is the 20th anniversary of red socks and a commemorative limited edition box has been designed and is available from all North Island New World supermarkets for $9.95. Commemorative Red Socks will be available until 31 December 2015, or while stocks last.

SOURCE: FOODSTUFFS NEW ZEALAND

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