Sunbury, Pennsylvania, 2016-Jun-15 — /EPR Retail News/ — Weis Markets today announced that its eighth annual company-wide initiative, Paws for Pets, raised $212,045, benefiting 115 local animal shelters and pet rescue organizations — a 72 percent increase compared to funds raised in 2015.
“Our associates worked hard to create overall awareness of our program in order to meet the continuing needs for local animal shelters throughout our five state market area,” said Brian Holt, Weis Markets Vice President, Marketing and Advertising. “With their dedication to the annual program, we generated record donations in 2016, helping us give more than $1.2 million in total contributions and product donations since 2008.”
During the five-week program, which ran April 28 through June 2, Weis Markets customers had the opportunity to make donations of $1, $3 or $5, or purchase a Paws for Pets reusable bag for $2. All proceeds will be donated to local animal shelters and rescue organizations selected by individual stores in their own communities. Weis Markets shoppers also contributed to the program by purchasing and donating various pet-related products often found on a shelter’s wish list. Items included dog, cat, puppy and kitten food, kitty litter, collars, harnesses and leashes, toys, treats, pet shampoos, nail clippers, pet brushes, combs, food and water bowls, dishwashing liquid, bleach, mops and brooms, towels/washcloths and powder-free latex gloves.
Weis Markets’ East Stroudsburg store was the chain leader, raising $6,199 for the Animal Welfare Society of Monroe. Seventy Weis Markets locations also held pet adoption events resulting in many animals finding forever homes. For more information, please visit WeisMarkets.com.