Auckland, New Zealand, 2016-Aug-01 — /EPR Retail News/ — Sade Murray only went to her local PAK’nSAVE Kaitaia dressed as Spiderwoman in order to enter a competition – but when she got there she became a real-life superhero, intervening in a serious domestic violence incident.
Sade, a 27-year-old teacher, won PAK’nSAVE’s superhero-themed birthday promotion – and a $1000 gift card – after sending in a photo of herself and five of her charges dressed up as superheroes and posing in-store beside PAK’nSAVE’s Stickman.
Unbeknownst to the competition organisers when they awarded her the $1000 prize was the heroic back-story behind Sade’s entry, which she only told them about after being told she had won.
Sade says that after coming out of PAK’nSAVE she spotted a man allegedly assaulting a woman.
“I heard the man swearing loudly in his car, and he looked like he was punching something, and I went over there and told him to stop what he was doing.”
The man then fled the scene, leaving the woman behind. Sade made sure she was alright, and offered her some comforting words.
Police later arrested and charged the man, while Sade was asked to provide a statement and identify him.
Sade says that although she looked the part, she wasn’t trying to be a superhero.
“I was just doing what I thought was the right thing to do,” she says.
Sade also set the winning standard for the PAK’nSAVE promotion – which raised $5000 for the NZ Breast Cancer Foundation – and says she’s ecstatic to have won the $1000 prize.
“I have a beautiful, courageous, amazing aunty who is winning against breast cancer as we speak,” she says. “So thank you PAK’nSAVE and NZBCF, you’re helping many people, and with this prize I’ll be able to be a blessing too.”
PAK’nSAVE Kaitaia owner-operator, Maurice Te Brake, says he’s also stoked to have had one of his customers win the contest.
“We had lots of people come through the store dressed up as superheroes,” he says, “Kids, parents, staff – it was really fantastic to see the community get behind this promotion.”
“Even better, though, is knowing that one of them, Sade, won the top prize – and especially someone who’s obviously so deserving of the ‘super hero’ title.”
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- New Zealand: PAK’nSAVE’s superhero-themed promotion winner Sade Murray became real-life superhero following domestic violence incident intervention