Hong Kong, 2016-Aug-05 — /EPR Retail News/ — The Marketing Events Awards 2016 recognizes and honors the very best of Asia’s event marketing, management and planning industry. JOY & PEACE was delighted to have made it into the Top 5 finalist in 3 categories and eventually awarded with Silver in “Best Product Launch” at the presentation ceremony held on 21 July at The Mira Hong Kong.
The awards are judged by senior marketers across North Asia and Marketing magazine’s editorial board, who looked for the following key judging criteria – Challenge, Strategy, Execution and Result.
JOY & PEACE was competing against some international conglomerates including Mercedes Benz,Johnnie Walker, Volkswagen and many other submissions in other categories, including Adidas, McDonald and LVMH group. For the very first time, JOY & PEACE received Silver in “Best Product Launch” category,recognizing the team’s effort in pursuit of excellence.
The entries of 3 award categories are:
1. Best Product Launch – JOY & PEACE x VIVIENNE TAMFW 2016 Footwear Collection debuted at the New York Fashion Week
2. Best Use of Influencers – JOY & PEACE x VIVIENNE TAMFW 2016 Footwear Collection debuted at the New York Fashion Week
3. Best Small Event – The 20th Anniversary Fashion Event held in Shanghai 2015 Fall
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Source: Belle International