New York, NY, 2016-Aug-22 — /EPR Retail News/ — Bloomingdale’s joined forces with Country Music Award winning duo Maddie & Tae to design a capsule collection with in-house brand AQUA for Fall 2016. The collection dubbed AQUA x Maddie & Tae embodies their youthful sense of adventure and unyielding girl power spirit. Exploding on the Nashville country music scene with chart toppers like “Girl in a Country Song” and “Fly”, Maddie & Tae embark on a new endeavor in the fashion world.
“AQUA does everything girls like us want!” marvels Maddie Marlow. “Super-fun pieces and stuff that’s hip without screaming ‘fashion victim’ – things you can really wear. And the best part, pieces come in all kinds of colors and fits, so everyone gets to be part of the party. It’s great clothes that are fresh and fun for everyone.”
“And AQUA is dress up and dress down – go to school, go to work, go out kind of clothes,” adds Taylor Dye. “No matter where you’re going or what you’re doing, AQUA’s got you covered all in one place! When you’re busy like we are, AQUA makes it so easy.”
The fashionable yet bold collection is peppered with an eclectic mix of textures, colors, and silhouettes including sequined, embroidered, and velvet lace trim dresses ranging from $128 – $130, a reversible multicolor rabbit and coyote fur anorak for $498, floral embroidered bomber jackets for $98, plush velvet blazers for $148, leather pant $328 and skirt $148, distressed denim for $78 as well as lace trim and flounce tanks for $78 and $38 rounding out the collection.
“Maddie & Tae represent the fresh, fun and modern young women who wear AQUA,” says Frank Doroff, vice chairman of women’s ready to wear at Bloomingdale’s. “As creative artists, their influence and input feels like a strong fit for this line. Bloomingdale’s welcomes the opportunity to work with young talent in all phases of their business. We’re thrilled to have Maddie & Tae working with our AQUA brand.”
The full assortment will be available in all Bloomingdale’s stores and on www.bloomingdales.com mid-August with retail prices ranging from $38 to $498. To celebrate the collection with their fans, Maddie & Tae have planned a Bloomingdale’s “tour” beginning with a fashion presentation in Chicago on September 9th, then to the 59th Street Flagship on September 15th for a presentation as well as an in-store acoustic performance, then at Chestnut Hill for a fashion presentation on September 24th.
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