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Rack Room Shoes introduces new mobile app

Charlotte, N.C., 2016-Aug-22 — /EPR Retail News/ — Family footwear retailer, Rack Room Shoes announced today the release of a mobile application to enhance loyalty and customer engagement. The app offers a seamless mobile experience intended to unite online and offline shopping experiences. Users can enjoy exclusive, app-only savings – and easily browse and purchase footwear from the retailer’s extensive offering of brand name shoes for men, women and children.

The company’s investment in the mobile platform is part of a larger effort to grow the retailer’s omnichannel initiatives that put the customer experience at the center of the business.

“Our core customer is short on time – she values easy and efficient shopping solutions. The app allows her to purchase trend-right shoes for her family, now with more convenience than ever,” said Mark Lardie, Rack Room Shoes president and CEO. “From price and purchase to support and service, she can count on an excellent and continuous experience across all of Rack Room Shoes’ platforms.”

In addition to expanding its e-commerce capabilities, through the app, Rack Room Shoes allows customers to enroll and track their earning progress in the company’s Rewards program.

Other features include the ability to receive alerts about recent orders, identify store locations, track shipments and make quick returns using purchase histories. Customer Care representatives are also readily available to assist customers through the app’s live chat feature. The retailer’s full catalog of comfort, dress, casual and athletic products can be purchased through the mobile app, which is available for free download in the App Store.

About Rack Room Shoes Headquartered in Charlotte, N.C., Rack Room Shoes is the family footwear retailer of choice. Known as an innovator in the shoe industry for more than 90 years, Rack Room Shoes offers a wide selection of nationally recognized and private brands of shoes for men, women and children in comfort, dress, casual and athletic categories. For more information, visit Rack Room Shoes’ website at

Media Contacts:

Carolyn Canington

Brenda Christmon

Source: Rack Room Shoes

EPR Retail News