New York, NY, 2016-Aug-25 — /EPR Retail News/ — For Fall 2016, Bloomingdale’s has teamed up with NYC artist Greg Lamarche to illuminate the retailer’s 100% Bloomingdale’s fall campaign. Born and raised in New York City, Lamarche’s inspiration comes from the energy of the city and its role as an incubator of graffiti art. Lamarche’s artistic style emulates this season’s trend of mixing textures, fabrics, and colors creating a unique showcase for Bloomingdale’s exclusive fall merchandise.
“Being a native New Yorker, for me Bloomingdale’s was part of my experience growing up,” said artist Greg Lamarche. “Now, having the opportunity to work with this iconic brand is both exhilarating and an honor.”
“Bloomingdale’s is excited to join forces with renowned artist Greg Lamarche for our Fall 2016 100% Bloomingdale’s campaign,” said Frank Berman, Executive Vice President, Chief Marketing Officer at Bloomingdale’s. “Each season we look to broaden our roster of 100% Bloomingdale’s collaborators – from designers to performers to athletes – in an effort to create both exclusive merchandise and experiences that our customers won’t find anywhere else. Greg’s dynamic artwork brings a playful energy to our Fall campaign and creates the perfect backdrop for the season¿s top trends.”
Kicking off the campaign are eye-popping displays in the iconic Lexington Avenue windows as well as the Third Avenue windows at the 59th Street Flagship beginning September 1st. Lamarche’s signature collages are showcased alongside Bloomingdale’s 100% Exclusive merchandise with several interactive moments including a giant cell phone selfie station as well as a word search wall comprised of Lamarche’s eclectic letters.
A collection of limited edition merchandise featuring Lamarche’s graffiti and bold letters will be displayed in dedicated pop-up shops in all Bloomingdale’s locations beginning September 1st through October 31st and on www.bloomingdales.com. Lamarche’s custom products includes coffee mugs and “Bloomies” travel cup, men’s “Wash Up” and women’s “Hey Gorgeous” toiletry bags, “Bloomies” decorative pillow, select men’s accessories and apparel, and reusable vinyl Medium and Little Brown Bag totes with prices ranging from $6.00 to $115.00. Customers will also enjoy a complimentary Greg Lamarche letter pin to jazz up a denim jacket or fun accessory. Pins are available at the Greg Lamarche pop-ups while supplies lasts.
On Saturday, September 17th, customers are invited to their local Bloomingdale’s to shop women’s denim and receive an exclusive patch designed by artist Greg Lamarche – perfect for customizing your new jeans! From 1pm – 6pm customers may have their patch darned on their denim purchase at the store.
Customers are also invited to attend the many events and activations planned across all Bloomingdale’s locations celebrating Bloomingdale’s 100% exclusive styles and trends including:
RED LIP SERVICE
Stop by any of our cosmetics counters to discover the perfect red lip for you. Matte or glossy, blue-toned or orange-based, we’ll help you find a just-right red lipstick, and even tell you what your unique “lip print” says about you!*
September 10, 1 pm-4 pm
HANDBAG HAPPY HOUR
Grab your girlfriends and join us for a day out in support of Housing Works, a nonprofit organization with the mission to end the dual crises of homelessness and AIDS. Bring a gently used handbag and we’ll donate it to the cause and as a special treat for participating, you’ll receive 20% off the purchase of a new bag.*
September 10, Times vary by store
SAVE DURING DENIM DAYS
Stock up on fall’s most stylish jeans! Shop during our Denim Days event and take 15% off when you buy one pair and 25% off when you buy two or more pairs of regular-price denim.* September 15-18, all day
*Terms and restrictions may apply. Please visit www.bloomingdales.com for details.
For more information on events at your local Bloomingdale’s, please visit www.bloomingdales.com.
Customer Service: 1-800-777-0000″
Source: Bloomingdale