Milton Keynes, UK, 2016-Aug-29 — /EPR Retail News/ — The trend for staycations this summer has led to Sainsbury’s stores in traditional British holiday areas going the extra mile to fulfill the huge rise in demand for deliveries to camp-sites and holiday homes.
- Grocery online orders have risen by up to 53% in tourist areas
- Stores in top tourist areas are busier than at Christmas
Orders at Sainsbury’s stores in tourist spots from Penzance to Scarborough have seen demand outstrip Christmas, which is traditionally the period when tills ring the loudest. Stores have hired scores of extra colleagues to keep up with demand and ensure holidaying Brits get their deliveries of sausages and wine.
On average orders at Sainsbury’s top ten stores in tourist areas have risen by 23% and the number of items orders has risen by 34%. The supermarket’s Truro store has seen the biggest rise with orders reaching a sizzling 53%.
Anja Madsen, Sainsbury’s Head of Online Operations, said: “Our online delivery colleagues visit some pretty unusual places during the summer months. From castles to tree-houses, from beach-huts to yurts, we are now delivering far and wide to ensure staycationing Brits get their sausages. This Bank Holiday weekend, our delivery colleagues will be true to our strategy of ‘being there’ whenever and wherever our customers need us, as they visit camp-sites and caravan parks up and down Britain to ensure those staycations sizzle.
“In the locations that are famous for being summer holiday destinations we have to take on a significant number of extra colleagues in order to meet demand. In Truro, for example, this summer the store increased the number of drivers by over half (52%) and increased ‘shoppers’ by 60% to accommodate the 20,000 extra items sold. It’s a great way to offer local employment to people who can only work during holidays.”
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