SPAIN, 2016-Sep-01 — /EPR Retail News/ — Over 4,770 Carrefour Spain employees get involved during the 2016 Vuelta cycle race. Carrefour Spain is the main sponsor of the cycle race for the fourth year running, once again confirming its place as the only Spanish retail company capable of involving such a high number of volunteers in the sponsorship activity.
To raise the profile of the towns and cities through which this 71st Vuelta cycle race passes, Carrefour volunteers will do their best to again increase participation figures in each of the areas the race passes through. In order to do this, among other activities, they will perform the role of speaker in the caravan accompanying the cycle race, hand out merchandising and support regional product tastings, as well as carrying out tasks in areas specifically for children.
At the same time, Carrefour Spain has launched a series of initiatives to enable its employees to enjoy such exclusive experiences as accompanying the cyclists from one stage to the next by car and helicopter; running a race against time; access to VIP areas and interaction with the cyclists; handing over trophies and winner jerseys or taking part in the seven “Sprint Parties” held along the way. These are leisure activities promoted by Carrefour to reward the effort made by all employees taking part in the organization of the Vuelta cycle race while it is on.
The Vuelta cycle race and Carrefour Spain employees in figures:
> 662 employees in VIP and podium areas
> 336 volunteers to coordinate departure, finishing line and Parque Vuelta hospitality services
> Caravan with a team of speakers and hosts at all 21 stages
> Car and helicopter trips from one stage to the next
> Seven ‘Sprint parties’
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