Warsaw, Poland, 2016-Sep-01 — /EPR Retail News/ — On 24 August, Carrefour opened a new supermarket in Warsaw. The new location – at 365, Aleja Wilanowska – is the seventh of Carrefour’s “city” concept stores. It employs 26 people and sells 12,000 different products in an area spanning 650 m².
“Wilanowska Express” is the second supermarket to open in the Warsaw region this August. Before the end of the month, a further three supermarkets under the Express banner will open in the capital. The store showcases fresh produce, featuring a wide selection of fruit and vegetables, plus a fresh fish counter and bread baked on-site, together with traditional cured meat products from the “Carrefour Nasza Wędzarnia” smokery. The store also has a wide range of healthy and special-diet foods, including organic, gluten-free, lactose-free, soya-based, sugar-free and low-fat products.
Customers can get freshly squeezed orange juice on site, or take advantage of the Carrefour Quality Line apple juice dispenser. Carrefour’s Quality Line products sold under the “Jakość z Natury” name (quality through nature) are particularly well represented, as well as regional “Reflets de France” and “Terre d’Italia” French and Italian products sold exclusively by Carrefour.
Customers will enjoy a friendly and comfortable store marked by natural colours and wood finishes. Its price image is highlighted by round prices displayed on signs hanging from the ceiling in each store department. Five checkouts – including three express checkouts – ensure that customers are able to pay for their items quickly and efficiently. Customers of the new store can also take advantage of programmes designed to help them save money while they shop:”Karta Dużej Rodziny” (“Large Family Card”) and “Karta Seniora” (“Senior Card”).
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