- Chick-fil-A® thanks Chick-fil-A One™ mobile app users with free breakfast reward this month
ATLANTA , 2016-Sep-05 — /EPR Retail News/ — To thank users for making the new Chick-fil-A One™ mobile app one of the top downloaded apps following its June launch and help ease customers into the ”back to school” season, Chick-fil-A® is offering app users a free breakfast reward this month. Through Sept. 10, Chick-fil-A customers who already have a Chick-fil-A One account or download the app and create a new account will receive a free breakfast item. Options available are a Chicken Biscuit, three-count Chick-n-Minis or Chick-fil-A’s new grilled chicken breakfast sandwich, the Egg White Grill. Guests will have until Sept. 30 to redeem the offer.
“We know our customers are busy, and life gets even busier for families when kids head back to school,” said Michael Lage, senior manager of digital experience for Chick-fil-A. “Chick-fil-A One is all about making our customers’ experience even faster, more convenient and more personal than ever before. The best part is that through Chick-fil-A One, we’re able to say ‘thank you’ by surprising guests with their choice of a free breakfast when they’re in a hurry, and they can choose from one of our classic menu favorites like a Chicken Biscuit, or try something new on us.”
According to a recent survey, more than three-quarters of millennial parents (77 percent), including more than four-fifths of dads (82 percent), said they are often on the run.[1] Three in five millennial parents (60 percent) said if they had an extra 15 minutes in a day, they would spend that time with family.
“Chick-fil-A One allows busy customers to get some time back in their day, by allowing them to customize and place a mobile order before arriving at the restaurant, then bypass the line inside the restaurant to pick up the order,” said Lage.
Chick-fil-A One launched on June 1, 2016, and was downloaded more than two million times in the first three days, ranking it as the No. 1 free app in the Apple App Store during that time, ahead of Snapchat, Instagram and Facebook. As of July 2, Chick-fil-A One had reached more than five million downloads.
Starting this month, Chick-fil-A is now offering a few new ways to pay electronically. Customers may wirelessly tap and pay from their phones to use Apple Pay, Android Pay or Samsung Pay independent of the Chick-fil-A One app. Within the app, Apple Pay and Android Pay can be used to add funds to a Chick-fil-A One Card.
Chick-fil-A launched the first version of its app in 2012. The company began piloting mobile ordering in 2013. All Chick-fil-A One users also have access to nutrition and allergen information and a restaurant locator.
[1] Survey was commissioned by Chick-fil-A and conducted by research firm, Russell Research.
About Chick-fil-A, Inc.
Atlanta-based Chick-fil-A, Inc. is a family owned and privately held restaurant company founded in 1964 by S. Truett Cathy. Devoted to serving the local communities in which its franchised restaurants operate, and known for its original chicken sandwich, Chick-fil-A serves freshly prepared food in more than 2,000 restaurants in 43 states and Washington, D.C.
Chick-fil-A system sales exceeded $6 billion in 2015, which marks 48 consecutive years of sales growth. Chick-fil-A earned a top spot in the 2016 Customer Service Hall of Fame for the third year in a row and is the only quick service restaurant to make the top five of the Customer Service Hall of Fame. The company was also the only restaurant brand named to the Top 10 “Best Companies to Work For” by 24/7 Wall Street. More information on Chick-fil-A is available on the chain’s website located at www.chick-fil-a.com.
Contact:
Chick-fil-A, Inc. Media Relations
Hotline: (800) 404-7196
Email: cfapressroom@chick-fil-a.com
Twitter: @ChickfilANews
Source: Chick-fil-A
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