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Metro to showcase local cheeses in support of Sélection Caseus

Montréal, 2016-Sep-18 — /EPR Retail News/ — For the third straight year, Metro is proud to support Sélection Caseus, the annual competition intended to showcase the know-how of Quebec cheese makers. As a result, Metro will carry out a major program to showcase local cheeses in its stores throughout the province.

“Our consumers’ interest in Quebec products continues to grow. Our latest survey shows that the availability of local products is important to 66% of Metro customers. We are particularly pleased to highlight local cheese makers and their exceptional products in an original and sustained way” said Marie-Claude Bacon, Senior Director of Corporate Affairs at Metro. “We are proud to contribute to their growth and to help our customers discover the fruits of their labour by providing more opportunities to showcase them, which is at the very foundation of our Local Purchasing Program.”

Les Producteurs de lait du Québec (Quebec milk producers) are honoured that they can count on Metro’s loyal support in their efforts to showcase local cheeses. “Metro grocers have always been very unified in promoting our featured products and our 2016 fall partnership enables us to broaden our mutual desire to better identify and select Quebec cheeses at the point of purchase” commented Julie Gélinas, Marketing Director for PLQ. “Our new delicious promotional initiative, developed in concert with the Metro team, is entirely focused on the wonders of our artisan cheese makers and will surely improve the experience of consumers who are always eager for high quality local products”.

A choice spot awaits delicious local cheeses and everything is set up to make it easy for customers to see them. From the very first glance, consumers will be able to pick out Quebec cheeses, thanks to Fromages d’ici stickers on the packaging. Moreover, 23 cheeses will have a card on which customers will be provided with a description and an ideal wine pairing. Ten of chose cheeses were 2016 Sélection Caseus finalists or winners that set themselves apart in a particular category. Four recipe cards will also be offered in-store, to inspire consumers and encourage them to choose local cheeses. One of those is devoted to pairings of local cheeses and local apples, focusing on the harmonies to be discovered between their respective tastes. Finally, the flyer will feature several local cheeses, as well as a few that carved out a spot for themselves at Sélection Caseus.

This initiative is in keeping with Metro’s Local Purchasing Program, launched in May of 2013, intended to promote local products and increase access to them, and of which one of the three guiding principles is to make Metro a privileged partner of Aliments du Québec and of the sectorial agri-food associations that promote Quebec products.

You can view Metro’s Local Purchasing Policy and the 2016 Corporate Responsibility Report at

With annual sales of over $12 billion, METRO INC. (TSX: MRU), founded in 1947, is the only major Canadian food distribution company to have its head office in Quebec. Along with its affiliates and franchisees, METRO INC. employs in Quebec and Ontario over 65,000 people, whose mission is to exceed their customers’ expectations every day to earn their-long term loyalty. METRO INC. operates a network of almost 600 food stores under several banners including Metro, Metro Plus, Super C and Food Basics, as well as over 250 drugstores under the Brunet, Metro Pharmacy and Drug Basics banners.

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Media Information:
Geneviève Grégoire
Communication Advisor
(514) 643-1000 ext. 2055

Source: METRO INC.

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