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Carrefour Belgium announces new partnership with Cubzz to collect donations to help children’s charities

Boulogne-Billancourt, FRANCE, 2016-Sep-22 — /EPR Retail News/ — Carrefour Belgium is selling a healthy drink – exclusively via its hypermarkets and supermarkets – the proceeds from which will go to an SOS Children’s Villages project of the customer’s choice.

Humanitarian aid is in Carrefour Belgium’s very DNA – it regularly organises campaigns to help various charities. This new partnership with Cubzz goes still further. Customers can get even more involved and can “customise” their act of goodwill.

Cubzz 100% Belgian
Cubzz is a Belgian brand created by Wouter Cauwenbergh. After many years working in the private sector, he set up his own company to collect donations in an original way for children’s charities. Cubzz sells a chocolate beverage (33 cl) and then gives all its proceeds to various projects. Customers can currently support various projects managed by SOS Children’s Villages – Cubzz’s founding partner – which has believed in this initiative right from the outset. This collaboration will bolster the partnership between SOS Children’s Villages and Carrefour Belgium, which has already been supporting it for several years now. Over time, customers will be able to support other charities.

How does it work?
Each beverage has its own unique code. Once they’ve purchased the product, customers go to and enter their code. Then all they have to do is choose one of the projects listed on the site – the one they want to lend their support to – and then Cubzz will give the proceeds to that project. Any money that is not directly allocated by customers will be equitably distributed among all of the projects supported by Cubzz.

Cubzz, it’s fashionable
This beverage that Carrefour Belgium is selling exclusively to its customers is very much in keeping with contemporary trends, since it is:
– made with soya milk only cultivated in Europe
– made with sustainable cocoa beans
– guaranteed gluten- and lactose-free
– less sugary – 60% less sugar – than other products on the market.
This healthy charity beverage is on sale in Belgium’s Carrefour hypermarkets, Carrefour Markets and Carrefour Express stores starting this week.

For all request about the Carrefour Group (sales, financial results, governance, international,…), please contact the Carrefour Group media relations office:

. By phone:

Switchboard: +33 (0)1 41 04 26 00

For journalists: +33 (0)1 41 04 26 17

. By e-mail:

Source: Carrefour

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