Sunbury, PA, 2016-Sep-23 — /EPR Retail News/ — Weis Markets today (September 22, 2016) announced it has begun a pilot program to sell wine in its in-store café in Mechanicsburg, Pennsylvania where beer is currently sold. The company plans to sell wine in all 49 of its Pennsylvania cafes by late November, around the Thanksgiving holiday.
The Mechanicsburg café will have a selection of approximately 80 varieties of wine during the pilot program and will also include a chilled section. Ultimately, the cafes are expected to sell up to 400 varieties of wine. The Mechanicsburg café will still offer more than 900 varieties of beer, including an extensive selection of craft and local craft beers.
“We’ve sold beer in our Pennsylvania cafes for more than ten years and throughout this time, we’ve been repeatedly asked one question: when are you going to sell wine? Now, we have an answer,” said Kurt Schertle, Weis Markets Chief Operating Officer. “Starting this week, we are selling wine in our Mechanicsburg café and are looking to quickly roll the program out to all of our licensed cafes in Pennsylvania over the coming months. We want to offer our customers improved convenience and a more complete shopping experience; selling wine in our cafes allows us to do both.”
For more information about Weis Markets, please visit WeisMarkets.com.
About Weis Markets
Founded in 1912, Weis Markets, Inc. is a Mid Atlantic food retailer operating 171 stores in Pennsylvania, Maryland, New Jersey, New York and West Virginia. For more information, please visit: WeisMarkets.com or Facebook.com/WeisMarkets
1000 South Second Street
PO Box 471
Sunbury, Pennsylvania 17801
Source: Weis Markets, Inc.