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Price Chopper/Market 32 stores supported the American Red Cross through the “Give What Fire Takes” campaign

SCHENECTADY, NY, 2016-Nov-02 — /EPR Retail News/ — During the month of September, customers at Price Chopper/Market 32 stores were once again invited to support the American Red Cross through the “Give What Fire Takes” campaign. NewsChannel 13 joined the effort as a media partner to help raise awareness of local home fire relief and preparedness efforts. On Wednesday, October 26, Price Chopper/Market 32 presented a check for $36,249 to the Red Cross, representing $31,249 raised by their teammates and customers and a $5,000 match from Price Chopper/Market 32.

“Price Chopper is proud of our longstanding partnership with WNYT NewsChannel 13 and the Red Cross to raise awareness and funds that help victims of disasters regionally, nationally and internationally,” said Mona Golub, Price Chopper/Market 32’s vice president of public relations and consumer services. “Unlike our emergency response efforts to known disasters, this campaign aims to raise awareness about fire prevention and equip the Red Cross with funds in anticipation of the more than 400 annual fires that devastate the lives of friends and neighbors right here in this region. The ‘Give What Fire Takes’ campaign provides an accessible and reliable way for our teammates and customers to help victims of disaster right here at home.”

“We at WNYT NewsChannel 13 were proud to partner with Price Chopper and the American Red Cross on the ‘Give What Fire Takes’ campaign in September,” said Vice President & General Manager Steve Baboulis. “We truly appreciate what the Red Cross does to support not only the families who have been victimized by a blaze, but to promote fire safety education as well. And of course, we are always happy to partner with our good friends at Price Chopper on community service efforts like this one.”

All funds raised through the “Give What Fire Takes” campaign enable the Red Cross to provide critical services to people impacted by home fires, along with lifesaving tools and information to support home fire prevention efforts. Wednesday’s check presentation was held at the Schenectady Fire Department, where the Red Cross and its partners will kick off a city-wide event on Saturday, November 12 to educate local residents about fire safety and install free smoke alarms for families in need.

“The support we receive from Price Chopper, Market 32, NewsChannel 13, and all those who answer the call to ‘Give What Fire Takes’ is critically important,” said Gary Striar, chief executive officer for the American Red Cross Eastern New York Region. “We’re grateful for this gift because it ensures not only that we can provide relief to hundreds of local fire victims this year, but also that we can help people prepare with lifesaving tools and resources, which we’ll be providing right here in Schenectady on November 12.”

For more information about home fire relief and prevention efforts in the Eastern New York Region, including the November 12 event in Schenectady, please visit

About The Golub Corporation:

Based in Schenectady, NY, the Golub Corporation owns and operates 135 Price Chopper and Market 32 grocery stores in New York, Vermont, Connecticut, Pennsylvania, Massachusetts and New Hampshire. The American owned, family-managed company prides itself on longstanding traditions of innovative food merchandising, leadership in community service, and cooperative employee relations. Golub’s 22,000 teammates collectively own more than 47% of the company’s privately held stock, making it one of the nation’s largest privately held corporations that is predominantly employee-owned. For additional information, visit

About the American Red Cross:

The American Red Cross shelters, feeds and provides emotional support to victims of disasters; supplies about 40 percent of the nation’s blood; teaches skills that save lives; provides international humanitarian aid; and supports military members and their families. The Red Cross is a not-for-profit organization that depends on volunteers and the generosity of the American public to perform its mission. For more information, please visit


Kimmy Venter
Director of Communications American Red Cross Eastern New York Region
Phone: (518) 410-0481

Source: Price Chopper

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