Magasin du Nord Store Planned in Aalborg, Denmark
London, 2016-Nov-08 — /EPR Retail News/ — Debenhams is adding a seventh site to the highly successful Magasin du Nord department store chain in Denmark with a new store planned to open in Aalborg in 2018.
The7,500 square metre site is the latest addition to Debenhams’ highly successful wholly owned department store chain in Denmark which offers fashion, beauty, homewares and gourmet foods. Located in the fourth biggest city in country the new Magasin store will be an anchor site in Aalborg’s Frils Shopping Centre.
Debenhams acquired Magasin du Nord in 2009. Performance of the chain has continued to be strong with three Magasin du Nord sites tracking in Debenhams’ top ten stores in terms of turnover.
The £12m (100m Kr) investment into the new Aalborg site promise to bring a strong department store concept to the North Jutland costumer.
Debenhams International Director David Smith said, “We are delighted to strengthen our presence in Denmark in line with our strategy to drive our international expansion. The Magasin du Nord is extremely successful with a strong mix of contemporary brands. We look forward to welcoming new customers to our product offer in Aalborg.”
Notes to Editors
Magasin du Nord adopted its name in 1879 previously trading under the name of Emil Vett & Co. in Aarhus. The brand has six department stores operating in Denmark and was acquired by Debenhams in 2009.
Debenhams is a leading international, multi-channel brand with a proud British heritage which trades out of more than 240 stores across 27 countries. Debenhams gives its customers around the world a unique, differentiated and exclusive mix of own brands, international brands, and concessions.
In the UK, Debenhams has a top three market position in womenswear and menswear and a top ten share in childrenswear. It holds the number two market position in premium health and beauty.
Debenhams has been investing in British design for 21 years through its exclusive Designers at Debenhams portfolio of brands. Current designers include Abigail Ahern, Savannah Miller, Ted Baker, Jeff Banks, Jasper Conran, FrostFrench, Patrick Grant, Henry Holland, Ben de Lisi, Todd Lynn, Julien Macdonald, Jenny Packham, Stephen Jones, Preen, Giles Deacon, Aliza Reger, John Rocha, Ashley Thomas and Matthew Williamson.
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