Currys PC World teams up with maths whizz Rachel Riley to solve Brits’ festive shopping conundrums

Currys PC World teams up with maths whizz Rachel Riley to solve Brits’ festive shopping conundrums


As more than a third of Brits cite lack of ideas the hardest part of Christmas shopping, Currys PC World teams up with maths whizz Rachel Riley to solve Brits’ festive shopping conundrums

LONDON, 2016-Dec-09 — /EPR Retail News/ — COMMUTING, paying bills and moving house – they’re all events prone to inducing stress but none so much as Christmas shopping – according to a new study by Currys PC World.

The study of over 2,000 Brits reveals that almost a quarter (22%) of the nation find Christmas shopping the most stressful time of year – and for a third (31%), it’s the actual coming up with gift ideas that’s proving the most stressful part of festive present-buying.

In order to combat this, Currys PC World is today unveiling a unique scientific formula developed by TV presenter and mathematician Rachel Riley, alongside Essex University statistician Dr Dai, to help customers get it right this Christmas and ensure the buying is as enjoyable as the giving this festive season.

Incorporating a combination of whether hints from the receiver were given or not, the number of recipients, the difficulty of the person you are buying for, and the amount you have to spend, the mathematical Science Of Getting It Right formula creates the probability of getting all your presents right this year.

The formula is as follows:

With the average Brit buying for four adults and two children and spending an average of £21-30 per head, the research reveals that it’s our partners we find the most difficult to buy for, followed by our children, dads and mums.

As a result of a lack of festive inspiration, 12% of the nation has ended up being late in giving their loved ones their present, a third (29%) have panic bought more than they planned to, two fifths (40%) have resorted to giving a voucher and one in ten have simply bought the first thing they’ve seen. For an unlucky one in twenty, they didn’t end up getting a gift at all as a result of their loved ones’ lack of inspiration.

The research also reveals that while a proportion of us are relatively forward-thinking when it comes to Christmas shopping, with 13% starting to plan six months or more in advance, for the majority of Brits (59%) it’s not until a month before the big day that we actually start buying.

Rachel Riley comments “We’ve all been there – you’ve left present buying to the last minute, haven’t a clue what to buy your loved ones and the panic is starting to set in. That’s why I’ve teamed up with Currys PC World to create this mathematically-derived formula to help those who aren’t overly confident with their gift ideas to give them the focus they need to get it right this Christmas. That way, customers can be confident their presents will be greeted with a smile, and not a receipt request!”

Currys PC World’s top tips to Get it Right this Christmas:

Use Rachel Riley’s scientific formula to check the probability of you getting it right this Christmas – if it’s high, well done! If not, Currys PC World has everything you need to put things right:

  • Make use of the Currys PC World’s in-store KnowHow team to get their expert advice on picking the perfect gift for your loved ones
  • Message the Currys PC World Giftologist to gain extra inspiration and personal recommendations
  • Shop with confidence – Currys PC World’s Price Promise means that the retailer promises to match or beat the prices at, Argos, Asda, John Lewis and Tesco
  • Do your research – Currys PC World’s website has a wealth of information to help you pick the right products including this handy guide to get you started

About Dixons Carphone
Dixons Carphone plc is Europe’s leading specialist electrical and telecommunications retailer and services company, employing over 42,000 people in eleven countries.

Focused on helping customers navigate the connected world, Dixons Carphone offers a comprehensive range of electrical and mobile products, connectivity and expert after-sales services from the Geek Squad and Knowhow.

Dixons Carphone’s primary brands include Carphone Warehouse and CurrysPCWorld in the UK & Ireland, Elkjøp, Elkjøp Phonehouse, Elgiganten, Elgiganten Phonehouse, Gigantti and Lefdal in the Nordic countries, Kotsovolos in Greece, Dixons Travel in a number of UK & Ireland airports and Phone House in Spain. Our key service brands include Knowhow in the UK, Ireland and the Nordics, and Geek Squad in the UK, Ireland and Spain.

Business-to-business (B2B) services are provided through Connected World Services, PC World Business and Carphone Warehouse Business. Connected World Services aims to leverage the Group’s existing expertise, operating processes and technology to provide a range of services to businesses.

Dixons Carphone was voted ‘Retailer of the Year’ at the Retail Week Awards 2016.

For more information, please contact the Currys PC World team at M&C Saatchi PR:

Source: Dixons Carphone