Intershop supported BMW Group in the implementation of their new online shop

  • Customers can order more than 15,000 original parts
  • Extended search functions guarantee compatibility with various vehicle models

Jena, Germany, 2016-Dec-09 — /EPR Retail News/ — An e-commerce system on Intershop basis is now available to the BMW Group. Intershop also supported the BMW Group in the implementation of their new online shop. Customers of participating dealers can select in the new store from more than 15,000 original products ranging from accessories, spare parts, and lifestyle products of the brands BMW, MINI, BMW Motorrad, and Classic.

The platform based on the Intershop Commerce Suite digitizes the after-sales business of the BMW Group offering customers a 24/7 access. Additionally, it offers extended functionality such as the search for the matching product. After entering the vehicle identification number customers are shown exactly those parts and accessories that are compatible to their car or motorcycle. Upon selection of an item the online shop automatically suggests the associated components which are necessary for the placement into the vehicle. These detailed search functions leverage digitized vehicle data that date back until the early 1980´s.

Depending on the customer´s preference the selected products can then be shipped by one of the participating BMW dealers to the customers or can be picked up at their facility. The option of scheduling appointments for having the parts fitted in will be integrated soon.

Axel Köhler, COO at Intershop Communications AG comments: „On the basis of our Commerce Suite in this project Intershop has supported BMW Group in turning central promises of the digitalization into reality: better customer service and higher reach at increased efficiency. It´s the latest example of 15 years of successful cooperation of our companies.”

About Intershop

Intershop Communications AG (founded in Germany 1992; Prime Standard: ISH2) is the leading independent provider of omni-channel commerce solutions. Intershop offers high-performance packaged software for internet sales, complemented by all necessary services. Intershop also acts as a business process outsourcing provider, covering all aspects of online retailing up to fulfillment. Around the globe more than 300 enterprise customers, including HP, BMW, Würth, and Deutsche Telekom run Intershop solutions. Intershop is headquartered in Jena, Germany, and has offices in the United States, Europe, Australia, and China. More information about Intershop can be found online at

This news release contains forward-looking statements regarding future events or the future financial and operational performance of Intershop. Actual events or performance may differ materially from those contained or implied in such forward-looking statements. Risks and uncertainties that could lead to such difference could include, among other things: Intershop’s limited operating history, the unpredictability of future revenues and expenses and potential fluctuations in revenues and operating results, significant dependence on large single customer deals, consumer trends, the level of competition, seasonality, risks related to electronic security, possible governmental regulation, and general economic conditions.


Head of Corporate Communication
Phone: +49 3641 50-1000
Fax: +49 3641 50-1309

Source: Intershop Communications AG