- Meijer kicks off fall Simply Give campaign
Program generated nearly $32 million since 2008 for food pantries across the Midwest
GRAND RAPIDS, Mich, 2017-Aug-21 — /EPR Retail News/ — On the heels of its record-setting spring efforts, the Meijer fall Simply Give campaign will kick off Sunday to help stock the shelves of its food pantry partners throughout the Midwest.
“Participation in our Simply Give program continues to grow, thanks to the generosity of our customers and dedicated food pantry partners,” said Cathy Cooper, Senior Director of Community Partnerships and Giving. “We are committed to helping end the problem of food insecurity in the Midwest.”
The fall campaign will run through Sept. 16, helping restock the shelves of food pantries that were heavily utilized during the summer months.
In addition, on Sept. 1-2, Meijer will double match customers’ donations up to $25,000 per pantry. That means for every $10 donation card purchased, Meijer will contribute $20, resulting in a total $30 donation.
How it works:
During each Simply Give campaign, customers are encouraged to purchase a $10 Simply Give donation card upon checkout. Once purchased, the donation is converted into a Meijer Food-Only Gift Card and donated directly to the local food pantry selected by the store for that campaign.
Simply Give donation cards can be purchased at all 235 Meijer stores and will benefit a local food pantry.
Since Meijer began its Simply Give program in 2008, nearly $32 million – or 352 million meals – has been donated to help neighborhood food pantries keep their shelves stocked throughout the year. According to Feeding America, $1 equals 11 meals.
The program runs three times a year when food pantries need it the most: spring, fall and holiday.
“Hunger is a problem that occurs in all of our communities, which is why the funds generated from Simply Give stay local,” Cooper said. “The Simply Give program gives everyone a chance to work toward ensuring no one has to go without food.”
A video featuring a food pantry volunteer is available on the Meijer Newsroom at http://newsroom.meijer.com/broll-footage.
About Meijer:
Meijer is a Grand Rapids, Mich.-based retailer that operates more than 230 supercenters and grocery stores throughout Michigan, Ohio, Indiana, Illinois, Kentucky and Wisconsin. A privately-owned and family-operated company since 1934, Meijer has a fundamental philosophy aimed at strengthening the communities it serves and proudly donates more than 6 percent of its net profit each year to charities throughout the Midwest. With hunger as a corporate philanthropic focus, Meijer partners with hundreds of food banks and pantries through its Simply Give and food rescue programs. Meijer also supports education, disaster relief, and health and wellness initiatives. For additional information on Meijer philanthropy, please visit www.meijercommunity.com. Follow Meijer on Twitter @twitter.com/Meijer and @twitter.com/MeijerPR or become a fan at www.facebook.com/meijer.
Contact:
Christina Fecher
616-735-7968
christina.fecher@meijer.com
Source: Meijer
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