GET YOUR SPICE ON WITH ASDA’S NEW CURRY RANGE
LEEDS, UK, 2017-Oct-04 — /EPR Retail News/ — National Curry Week (starting 9 October) is only one week away! Asda’s NEW range of authentic Indian mains and sides has landed to help Brits rustle-up a curry night spread that packs a punch! What’s more, all the curries are on rollback until October 18 so it won’t cost the world for taste-buds to travel the globe!
NEW CURRY DISHES:
NEW: Chicken Tikka Daal Masala
A twist on the classic Tikka Masala, this curry is a North Indian favourite. The marinated chicken breast is simmered in a fiery red and yellow lentil sauce, and complimented with the fresh tastes of coriander and mint to ensure the perfect balance of spice! RRP: Rollback from £3.50 to £2.50 until the 18th October
NEW: Lamb Kofta & Apricot Masala
This Lamb Kofta and Apricot Masala is Asda’s take on a Mumbai favourite. The subtle taste of apricot adds a mouth-watering burst of sweetness to the rich, garam masala spiced sauce. RRP: Rollback from £3.50 to £2.50 until the 18th October
NEW: Coconut Chicken Curry
From the Southern Indian coast, Asda’s rich Coconut Chicken Curry is perfect for those after a pinch of heat. The curry leaves and cardamom enrich the dish alongside the sweet flavour of creamy coconut.
RRP: Rollback from £3.50 to £2.50 until the 18th October
MORE CURRY CHOICES:
Main for 2 Chicken Tikka Masala
Britain’s answer to an Indian curry dish, the Chicken Tikka Masala is packed with a unique blend of tandoori spices. The creamy sauce is great dipping ground for a naan or poppadum, and it’ll please the whole family.
RRP: On rollback from £3.50 to £2.50 until the 18th October
Main for 2 Lamb Rogan Josh
Infused with bay, cloves, and cardamom, this aromatic curry is a go-to for spice lovers. Tender chunks of lamb are marinated in spices and smothered in a rich tomato sauce. It’s got a kick for meat-lovers looking for a medium spice.
RRP: Rollback from £3.50 to £2.50 until the 18th October
Main for 2 Vegetable Balti
This Balti blends juicy cauliflowers and tasty chickpeas with a spiced tomato and onion sauce. Red and green peppers add a splash of colour, and makes this 3-chilli rated sauce a spicy base for a delicious Indian dish both veggies and meat-lovers can enjoy!
RRP: Rollback from £3.50 to £2.50 until the 18th October
Limited Edition Keralan Prawn
For a taste of India’s South-West coast, Asda’s limited-edition Keralan Prawn curry packs in finger-licking good flavours. Juicy king prawns are cooked in a fragrant coconut sauce with tamarind, curry leaves, and mustard seeds – yum! RRP: Rollback from £3.50 to £2.50 until the 18th October
DELICIOUS SIDE OPTIONS:
Pilau Rice
You can’t have a curry night without rice, and pilau is the perfect base for any spicy sauce. It’s livened up with hints of onion and spices, ensuring the flavours of India run through every bite. RRP: Roll-back from £1.30 to £1 (28th Sept – 18th Oct)
8 Onion Bhajis
Perfect your curry night with a selection of moreish side bites. Onion Bhajis are a staple – crisp on the outside with a tangy soft centre, Asda’s are flavoured with subtle hints of spice and come in packs of 8, making them great for sharing.
RRP: Roll-back from £1 to 85p (28th Sept – 18th Oct)
Chicken Tikka Pakoras
Succulent chicken fillet pieces are deep fried in a golden tikka flavoured batter. Enjoy as a starter before tucking into a curry dish or add to the mix for your main. RRP: Roll-back from £3 to £2.75 (28th Sept – 18th Oct)
All products are available from selected Asda stores and Asda.com
ENDS
NOTES TO EDITORS
High res images and samples available upon request. Please contact asdafoodanddrink@mischiefpr.com for additional information.
About Asda Stores Ltd.
Founded in the 1960s in Yorkshire, Asda is one of Britain’s leading retailers and helps customers save money and live better in stores, online and through their mobile devices.
Each week more than 18 million customers visit its 645 stores – including 30 Supercentres, 392 Superstores, 155 Supermarkets, 33 Asda Living stores, and 35 standalone petrol stations – and websites, and are served by 153,000 colleagues. www.asda.com and www.george.com deliver to 99% of the UK’s homes and to its 538 click and collect sites across the UK.
Its main office is in Leeds, Yorkshire and its George clothing division is in Lutterworth, Leicestershire. Asda joined Walmart, the world’s number one retailer, in 1999.
SOURCE: ASDA
MEDIA CONTACT
0113 826 2829