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Pantene Care Beyond Hair Tour at the ShopRite kicks off; people can donate their hair to benefit women with cancer

Keasbey, NJ, 2017-Oct-06 — /EPR Retail News/ — ShopRite is partnering with Pantene® for its Care Beyond Hair Tour, exclusively at ShopRite, to donate hair and raise funds for Pantene Beautiful Lengths Fund, a program created in partnership with the American Cancer Society to provide free, real-hair wigs to women who have lost their hair due to cancer treatment. From Oct. 3 – Nov. 16, the Care Beyond Hair Tour will make stops at close to 40 ShopRite stores throughout New Jersey, New York and Pennsylvania, offering a way for people to share their strength and donate their hair to the Beautiful Lengths Fund.

Each tour stop will feature a pop-up styling station staffed with an onsite beautician, allowing girls, women and men to donate their hair for the creation of real-hair wigs that will be distributed to women battling cancer, with the goal of 200 haircuts to create 25 wigs. For every hair donation, Pantene will pledge an additional $50 to the Pantene Beautiful Lengths Fund, up to $10,000.

Campaign ambassador Tiki Barber officially kicked off the Pantene Care Beyond Hair Tour at the ShopRite of Greater Morristown on Tuesday, Oct. 3, sharing his personal experiences in dealing with his mother’s breast cancer battle and encouraging donations to the campaign.

“We are honored to partner with Pantene for the Care Beyond Hair Tour,” said Cathy Magistrelli, vice president of health and beauty care at ShopRite. “ShopRite is committed to giving back and supporting key causes, and we understand the great physical and emotional toll cancer takes on women battling the disease. With support from our generous customers and great team of associates, we hope that we can make a difference through this campaign to create real-hair wigs for people fighting cancer.

The Beautiful Lengths Fund was started in 2006 with the goal of making it simple and possible for women everywhere to share their hair with women who have lost theirs during cancer treatment. Since the program’s inception, 46,000 real-hair wigs have been donated to the national American Cancer Society Wig Bank, helping serve those in need every single day. ShopRite customers who donated their hair at the ShopRite of Greater Morristown posed for a photo, right, with retired football player and star running back Tiki Barber.

“We’re so thankful to ShopRite for its support of the Pantene Beautiful Lengths Fund through our partnership for Care Beyond Hair” said Robert Stetts, marketing manager with P&G. “This program allows us to help women going through grueling cancer treatments to feel a little bit more like themselves every day and inspire the confidence needed to keep fighting. We are so grateful to our generous donors who continue to make the creation of these wigs possible, and we look forward to successful campaign for a great cause.”

For more information about the Care Beyond Hair Tour, including a full list of participating ShopRite stores, and the date and time of each event and hair donation requirements, please visit

For those unable to donate hair but still interested in supporting the cause, The Pantene Beautiful Lengths Fund, created in 2014 in partnership with The Greater Cincinnati Foundation, accepts monetary donations, allowing anyone to support the Pantene Beautiful Lengths program. Contributions made to the Pantene Beautiful Lengths Fund go directly to helping create free, real-hair wigs for women battling cancer. To make a monetary donation, go to

About ShopRite
ShopRite is the registered trademark of Wakefern Food Corp., a retailer-owned cooperative based in Keasbey, NJ, and the largest supermarket cooperative in the United States. With more than 270 ShopRite supermarkets located throughout New Jersey, New York, Pennsylvania, Connecticut, Delaware and Maryland, ShopRite serves more than six million customers each week. A long-time supporter of key community efforts, ShopRite is dedicated to fighting hunger in the communities it serves. Through its ShopRite Partners In Caring program, ShopRite has donated $40 million to 2,000 worthy charities and food banks since the program began in 1999. As a title sponsor of the LPGA’s ShopRite Classic, ShopRite has raised more than $30 million for local organizations, hospitals and community groups. For more information, please visit

Source: ShopRite

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