Paris, 2017-Oct-10 — /EPR Retail News/ — Louis Vuitton opened the doors to its new Maison Louis Vuitton Vendôme at 2 Place Vendôme in Paris on October 4th. The full array of Louis Vuitton savoir-faire – travel accessories and luggage, ready-to-wear, jewelry, watches, leather goods, shoes, fragrances, accessories, plus artisanal workshops – has now been brought together in a single place. The opening marks the Maison’s grand return to the location where the young Louis Vuitton opened his first store over 160 years ago.
Louis Vuitton has returned to Place Vendôme, where the trunkmaker’s story began. It was in the streets neighboring the celebrated Parisian square that Louis Vuitton honed his craft and opened his first store in 1854. On October 4th the Maison Louis Vuitton Vendôme continued the story with a sumptuous space that welcomes the full array of Louis Vuitton savoir-faire and métiers in two hôtels particuliers that have been elegantly united.
The former Hôtel Baudet de Morlet and Hôtel Heuzé de Vologer, two private mansions built in 1714, have been meticulously restored and returned to their former glory by architect Peter Marino. Behind the original façade, the Maison has been designed to create an airy ambiance filled with natural light. Extensive use of glass, light-colored stone and artisanal wall coverings are set off by beautiful parquet and stone flooring, giving each floor a unique character while remaining part of a coherent whole.
Leather goods, accessories, textiles, fragrances, jewelry and watches – the entire world of Louis Vuitton for women and men has been brought together at a single address.
Objets Nomades – a collection of travel and home objects by renowned designers – will for the first time be available on a permanent basis at the Maison Louis Vuitton Vendôme. A space on the second floor is also home to the Appartement where clients can be invited to private viewings of products. Embodying Louis Vuitton’s ancestral savoir-faire, the Maison Louis Vuitton Vendôme features two working ateliers, the Atelier Haute Joaillerie and the Atelier Rare & Exceptionnel, where very important clients and celebrities have a chance to discover exceptional pieces from the latest collections, which can be fitted and personalized to their taste.
Maison Louis Vuitton Vendôme celebrates art as well, exhibiting a curated selection of 33 contemporary works, some of them specially commissioned for the site, including creations by Laurent Grasso, Yan Pei Ming, Stephen Sprouse, Serge Alain Nitegeka and Paul Nabulumo Namarinjmak.
LVMH Moët Hennessy – Louis Vuitton
22, avenue Montaigne, 75008 Paris – France
Tel: +33 (0)1 44 13 22 22
Fax: +33 (0)1 44 13 22 23