Costa Coffee signs the Alliance for Beverage Cartons and the Environment to accelerate recycling of paper cups in UK

London, 2017-Oct-11 — /EPR Retail News/ — Organisations from across the paper cup supply chain have signed an agreement with the Alliance for Beverage Cartons and the Environment (ACE UK) to accelerate UK recycling of PE lined paper cups. The cross-industry collaboration will work towards delivering a long-term, nationwide paper cup recycling solution which complements and builds on the recycling activities achieved so far by the paper cup industry.

The companies signed up to the agreement are: Benders Paper Cups, Bunzl Catering Supplies, Caffe Nero, Costa Coffee, Dart Products Europe, Greggs, Huhtamaki, International Paper, McDonald’s UK, Nestlé, Pret A Manger, Seda Group, Starbucks, and Stora Enso.

Using ACE UK’s extensive recycling expertise, gained running the beverage carton industry’s recycling programme, the fourteen companies will fund an activity programme which will give many more people access to recycling for paper cups. The programme includes:

From 1st January 2018 all ACE UK bring banks will accept paper cups for recycling, delivering an additional 382 recycling points located in 97 local authorities across the UK. With a further 33 recycling points across an additional eight local authorities scheduled during the next phase.

Cups from these recycling points will be processed at ACE UK’s recycling facility in Halifax.

Drawing on its experience and existing relationships with local authorities, waste management organisations and recycling bodies, ACE UK will work to include cups in local authority kerbside collections. Currently 66% of local authorities collect beverage cartons at kerbside, in addition to those which collect through bring banks, and it is hoped to achieve similar levels of coverage for cups.

ACE UK has been successfully running the beverage carton industry’s recycling programme for the last ten years driving significant increases in carton recycling as part of its role as the UK beverage carton industry trade body. During this time it has worked closely with local authorities and waste management companies so that today 92% of local authorities collect beverage cartons for recycling through either bring banks or kerbside collection.

Commenting on the agreement Richard Hands, CEO of ACE UK said: “The paper cup industry is facing very similar recycling challenges to the ones the beverage carton industry faced when we started our programme ten years ago. Whilst our primary focus will remain on increasing beverage carton recycling, we believe our expertise, experience and existing relationships can help the paper cup industry create a step change in cup recycling. Whilst it is early days, we have a clear measured plan agreed and expect to see significant progress in cup recycling over the next two years and beyond.”

The agreement builds on activities implemented and supported during the last year by the companies involved, such as in-store cup recycling, single site and pilot recycling projects including ‘One More Shot’ and the ‘Square Mile Challenge’.

Neil Whittall Global Category Director of Speciality Coffee at Huhtamaki UK, and chair of the Paper Cup Recycling and Recovery Group (PCRRG) said: “Whilst paper cups are fully recyclable, the industry recognises that many are not being recycled because of a lack of collection facilities. Companies across the industry have been working to address this barrier and increase cup recycling.

“This agreement with ACE UK represents a significant advance in UK recycling infrastructure for paper cups. It will also help us accelerate progress towards the PCRRG’s objective of ensuring the majority of the UK population have access to information, schemes and facilities to allow them to recycle their paper cup, as set out in our Paper Cup Manifesto.”

“Furthermore by generating greater volumes of cups for recycling this will create a market for the material, making cups more attractive to waste management companies and creating the potential for more schemes to be introduced to collect cups from a much wider range of locations such as offices and high street locations.”

Mike Turner MD, International Paper Foodservice Europe and chair of European packaging trade body Pack2Go added: “This collaborative agreement, funded entirely by the signatories, is a clear demonstration of the commitment of these organisations, from across the paper cup supply chain, to address the barriers to recycling and deliver practical solutions to maximise recycling of paper cups.”

Dominic Paul, MD of Costa Coffee, said:

Costa is proud to be a part of today’s ACE UK announcement, which will give our customers more access to recycling points for their takeaway cups.

Using ACE UK’s extensive recycling expertise, which currently allows 92% of local authorities to recover beverage cartons for recycling, the partnership will launch in January 2018.

This ground-breaking agreement will help to further accelerate takeaway cup recycling and compliment the nationwide, in-store recycling scheme we already operate across over 2,200 Costa stores. Since the launch of our in-store recycling in February we have already recovered and are in the process of recycling over 9 million takeaway cups, which includes any competitor cups. We also continue to drive the use of reusable cups and have launched two new multi-purpose cups, offering a 25p discount for customers using any branded reusable cup in store.

About ACE UK

The Alliance for Beverage Cartons and the Environment (ACE UK) provides a platform for the industry to profile and benchmark cartons as a renewable, recyclable and low-carbon packaging choice, and to drive its environmental initiatives. This includes running the industry’s carton recycling programme.

ACE UK represents Tetra Pak, Elopak, SIG Combibloc, the leading manufacturers of beverage cartons for the UK market. It is also supported by BillerudKorsnäs and Stora Enso, which produce about 98% of the paperboard used by ACE UK members to manufacture beverage cartons in Europe.

About Costa

Founded in London by Italian brothers Sergio and Bruno Costa in 1971, Costa is now part of Whitbread PLC, which this year celebrates its 275th Anniversary as a great British business.

With over 2,200 coffee shops in the UK and more than 1,200 in 29 international markets we are the fastest growing coffee shop business in the UK and are proud to be the UK’s favourite coffee shop, having been awarded “Best Branded Coffee Shop Chain in the UK and Ireland” by Allegra Strategies for seven years running (2010, 2011, 2012, 2013, 2014 & 2015 and 2016).

Looking after coffee growers is extremely important to us, which is why we established The Costa Foundation, a registered charity with the aim to relieve poverty, advance education and the health and environment of coffee-growing communities around the world. So far, The Costa Foundation has funded the building of 72 schools and improved the social and economic welfare of coffee-growing communities.

Media enquiries:

Floyd Jebson or Debbie Daly, at Instinctif Partners
Tel: +44 (0)1869 353 800
Email: floyd.jebson@instinctif.com or debbie.daly@instinctif.com

Source: Costa Coffee

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