Skip to content Skip to sidebar Skip to footer

Sears partners with Operation Homefront to provide veterans new, mortgage-free homes

Donations to Heroes at Home campaign will also fund Critical Financial Assistance program

HOFFMAN ESTATES, Ill., 2017-Oct-17 — /EPR Retail News/ — As part of its longstanding commitment to supporting America’s veterans, Sears announced it has teamed with Operation Homefront to provide veterans and their families with new, mortgage-free homes, and to support their critical financial needs this holiday season.

Now through Nov. 18, Sears members and customers can donate to Operation Homefront when they check out at any Sears store or via a link at Operation Homefront is a national nonprofit whose mission is to build strong, stable, and secure military families.

“Oooooh say can you see….by the dawn’s early light. Yes. That’s what freedom sounds like. And it’s our turn to give back. Our veterans have protected the freedoms that allow all of us to make the most of every day – to live life now,” said Kelly Cook, chief marketing officer for Sears and Kmart. “This amazing program with Operation Homefront will help military families in need and change lives for the better in big ways and small.”

In addition to mortgage-free houses, donations will fund Operation Homefront’s Critical Financial Assistance program – grants to provide urgent assistance with rent, utilities, home and car repairs, groceries and more. Operation Homefront offers financial education to those receiving assistance, to break the cycle of recurring financial crisis and achieve long-term self-sustainability. The program has provided more than $22 million in critical financial assistance since 2011.

“Operation Homefront is thrilled to be teamed with Sears for its Heroes at Home campaign this holiday season,” said Brig Gen (ret) John I. Pray, Jr., president & CEO of Operation Homefront. “Thanks to amazing partners like Sears, we have been able to provide nearly 600 military and veteran families with mortgage-free homes and fulfill over 35,000 requests for critical financial assistance. The need is great and we look forward to working with all those who are interested in ensuring military families have the opportunity to thrive, not simply struggle to get by, in the communities they have worked so hard to protect.”

More for veterans @Sears this holiday season
Sears also introduced a limited-edition Christmas ornament for the holiday season that gives back to Heroes at Home with every purchase. These moose and bear collectible ornaments are a fun, meaningful addition to any holiday décor. With every qualifying in-store or online purchase, Sears will donate $1*.

Every day Sears offers active, reserve or retired military personnel or military spouses 20 percent off regular priced tools, lawn and garden, fine jewelry and work boots, or five percent off sale prices with a valid military ID or military spouse ID.**

Join Sears on social media to hear about the latest Sears news – “like” Sears on Facebook and follow Sears on Twitter. For more information about Heroes at Home, to make a donation, visit

*Minimum donation $13,000.

*In-store only. Must be active, reserve, or retired military personnel and present valid military ID. Not combinable with any other coupons, discounts, or during Family and Friends or Member events. Excludes Patio, Grills, Sears Hometown, Outlet, Appliance Showroom and Hardware stores.

About Sears, Roebuck and Co.
Sears, Roebuck and Co., a wholly owned subsidiary of Sears Holdings Corporation (NASDAQ: SHLD), is a leading integrated retailer providing merchandise and related services and is part of Shop Your Way, a social shopping experience where members have the ability to earn points and receive benefits across a wide variety of physical and digital formats through Sears, Roebuck offers its wide range of home merchandise, apparel and automotive products and services through Sears-branded and affiliated full-line and specialty retail stores. Sears, Roebuck also offers a variety of merchandise and services through and specialty catalogs. Sears, Roebuck offers consumers leading brands including Kenmore, Craftsman, and DieHard — among the most trusted and preferred brands in the U.S. The company is the nation’s largest provider of home services, with more than 6,000 expert technicians who make nearly 11 million service calls annually. For more information, visit the Sears, Roebuck website at or the Sears Holdings Corporation website at

About Operation Homefront
Founded in 2002, Operation Homefront is a national nonprofit organization whose mission is to build strong, stable, and secure military families so that they can thrive – not simply struggle to get by – in the communities they have worked so hard to protect. Recognized for superior performance by leading independent charity oversight groups, 92 percent of Operation Homefront expenditures go directly to programs that support tens of thousands of military families each year. Operation Homefront provides critical financial assistance, transitional and permanent housing and family support services to prevent short-term needs from turning into chronic, long-term struggles. Thanks to the generosity of our donors and the support from thousands of volunteers, Operation Homefront proudly serves America’s military families. For more information, go to


Brian Hanover
Sears PR

Chloe Zuanich
Havas Formula for Sears

SOURCE: Sears, Roebuck and Co.

EPR Retail News