- 7‑Eleven creates the Trojan Horse brand to expand its selection of quality wines
IRVING, TEXAS, 2017-Oct-18 — /EPR Retail News/ — 7‑Eleven, Inc. is expanding its selection of private brand wines with the launch of two quality white wines – chardonnay and pinot grigio. The world’s largest convenience retailer created the Trojan Horsebrand for this new line of quality wines.
Suggested retail price for a 750 ml. bottle is $6.99, and they can be found chilled in the vault, at ambient temperature on store shelves or both. The Trojan Horse wines come with a Stelvin® closure, a type of screw top that is easy to open and preserves freshness.
Trojan Horse Chardonnay is described as having delicate aromas of ripe pear and stone fruit with balanced oak notes of vanilla; luscious fruit flavors are complemented with subtle hints of caramel and toasted oak.
Trojan Horse Pinot Grigio is bursting with bright citrus and green apple aromas, with the citrus fruit flavor leading to a crisp and clean finish.
The two whites are the first 7‑Eleven private brand wines to carry vintage dating and California appellations, designating that all the grapes were grown in California and harvested the same year.
“To create the flavor profile we wanted, the Trojan Horse wines were custom developed with grapes from different California valleys,” said Tim Cogil, 7‑Eleven director of private brands. “We benchmarked both the chardonnay and pinot grigio against some of the most popular brands, and in taste tests, they came out on top. As with all our private brand products, our goal is to exceed quality expectations when compared to national brands while offering a great value.”
“With Trojan Horse, 7‑Eleven customers can enjoy higher quality chardonnay and pinot grigio wines at an affordable price,” said Dennis Phelps, 7‑Eleven vice president of vault. “We believe these will be a hit with wine-loving millennial, and customers can still enjoy our Yosemite Road branded wines, which make up four of the top 10 selling wines at 7‑Eleven.”
First introduced in 2009, Yosemite Road-branded wines were four of the top 10-selling wines at 7‑Eleven stores in 2016. Five Yosemite Road brands are available – chardonnay, pinot grigio, moscato, pink moscato and cabernet sauvignon.
About 7‑Eleven, Inc.
7‑Eleven, Inc. is the premier name and largest chain in the convenience-retailing industry. Based in Irving, Texas, 7‑Eleven® operates, franchises and/or licenses more than 63,000 stores in 18 countries, including 10,900 in North America. Known for its iconic brands such as Slurpee®, Big Bite® and Big Gulp®, 7‑Eleven has expanded into high-quality salads, side dishes, cut fruit and protein boxes, as well as pizza, chicken wings, cheeseburgers and hot chicken sandwiches. 7‑Eleven offers customers industry-leading private-brand products under the 7-Select® brand including healthy options, decadent treats and everyday favorites, at an outstanding value. Customers also count on 7‑Eleven for bill payments, self-service lockers and other convenient services. Find out more online at www.7‑Eleven.com, via the 7Rewards® customer-loyalty platform on the 7‑Eleven mobile app, or on social media at Facebook, Twitter and Instagram.
Contact:
Corporate Communications
media@7-11.com
Source: 7‑Eleven, Inc.
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