St. Petersburg, Russia, 2017-Oct-19 — /EPR Retail News/ — Lenta, (LSE, MOEX: LNTA) one of the largest retail chains in Russia, is pleased to announce the opening of its third hypermarket in Yekaterinburg.
The new store is a Lenta compact format hypermarket located in 22 bld.2, Partsyezda street, Yekaterinburg. The store has a total area of 8,075 sq.m with 5,241 sq.m of selling space and is open within 24 hours, seven days a week. A broad product assortment of 20,500 SKUs has been selected specifically for residents of Yekaterinburg and includes Lenta’s private labels and federal product ranges alongside local produce. The store has 220 parking spaces and 28 cash registers including 4 self-checkout lanes. The property is owned by Lenta.
This opening in Yekaterinburg is Lenta’s eleventh hypermarket opening in 2017 and brings the total number of Lenta stores to 202 hypermarkets in 79 cities across Russia and 67 supermarkets in Moscow, St. Petersburg, Novosibirsk, Yekaterinburg and the Central region.
Lenta is the largest hypermarket chain in Russia and the country’s fourth largest retail chain. The Company was founded in 1993 in St. Petersburg. Lenta operates 202 hypermarkets in 79 cities across Russia and 67 supermarkets in Moscow, St. Petersburg, Novosibirsk and the Central region with a total of approximately 1,210,245 sq.m of selling space. The average Lenta hypermarket store has selling space of approximately 5,700 sq.m. The average Lenta supermarket store has selling space of approximately 900 sq.m. The Company operates seven owned distribution centres.
The Company’s price-led hypermarket formats are differentiated in terms of their promotion and pricing strategies as well as their local product assortment. The Company employed approximately 45,689 people as of 31 December 20161.
The Company’s management team combines a mix of local knowledge and international expertise coupled with extensive operational experience in Russia. Lenta’s largest shareholders include TPG Capital and the European Bank for Reconstruction and Development, both of which are committed to maintaining high standards of corporate governance. Lenta is listed on the London Stock Exchange and on the Moscow Exchange and trades under the ticker: ‘LNTA’.
A brief video summary on Lenta’s business and its Big Data initiative can be seen here.
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