Consumers are expected to purchase more gifts online than ever before in the run up to Christmas, despite still feeling the pinch as the UK’s faltering economy struggles to pick up.
Sales via the web are set to rise by 16% this year and VoucherMole.co.uk, the UK ‘s leading voucher codes website, is urging Christmas shoppers to take advantage of the array of discount codes available in order to keep bills down.
“Despite people having less money at their disposal they’ll still look to splash out on gifts at Christmas as they won’t want to disappoint their friends and relatives,” said a spokesperson from Voucher Mole. “Also, young children don’t understand what a recession is and will still be asking for the same expensive toys – it’s difficult for parents to say ‘no’.
“That said, the beauty of online shopping is that discount codes are out there waiting to be snapped up and Voucher Mole can put them in the hands of the consumer. By making the effort to cash in as many discount codes as you can, costs can be kept much lower than expected meaning Christmas 2011 can be a good one.”
Meanwhile, Google has issued an article called ‘e-Retail Recommendations for Christmas 2011′ which offers advice to online retailers on how they can make sales to the bargain hungry user. They give three key tips, namely: businesses should prepare as early as possible (Cyber Sunday and Cyber Monday are on December 4 th and 5 th this year) and research what this Christmas’s ‘must-have’ items are; allay any fears about undelivered goods, particularly if there are severe weather conditions again; and ensure that websites are mobile and tablet friendly as more and more consumers are using such devices to shop.
“It seems that retailers such as play.com, HMV and WHSmith are keen to offer customers some good deals in order to ensure pleasing sales figures for this quarter,” added Voucher Mole. “With shoppers desperate to snap up discounted products in return, there’s every chance that – particularly regarding online retail – there won’t be the doom and gloom that everyone is expecting.”
Voucher Mole is a leading retail promotion company which features voucher codes, deals and offers from a wide variety of online retailers. Our team tracks down the best deals and passes them on to online consumers keen to save money on big brands. Voucher Mole is part of Wilsons Online Retail Ltd. For information visit www.vouchermole.co.uk.