Wincor Nixdorf to demonstrate how retailers deliver seamless omnichannel experience for consumers at EuroCIS 2015 in Düsseldorf

Paderborn, Germany, 2015-2-3 — /EPR Retail News/ — At EuroCIS 2015 in Düsseldorf, Wincor Nixdorf will show how its combination of hardware, software and professional services helps retailers deliver a seamless omnichannel experience for consumers. In this context, the company will also provide information on the latest version of its retail software suite 5.5.

According to a study by First Data (First Data 2013 Global Universal Commerce Consumer Tracker Study), around 60 percent of customers gather information online before making purchases in stores. In addition, research from business advisory firm Deloitte suggests that consumers who shop between various online, mobile and traditional channels spend significantly more per transaction compared to customers that only shop in a store.

When consumers leverage multiple channels to conduct purchases, they expect a consistent shopping experience across each channel. Against this backdrop, seamlessly integrating mobile, online and in-store systems remains one of the biggest IT challenges facing traditional brick-and-mortar retailers today. The ability to master this challenge will determine the long-term winners and losers in the retail space.

At EuroCIS, Wincor Nixdorf will therefore demonstrate how retailers can align their IT structures to connect online and offline commerce. And Wincor Nixdorf will showcase new mobile POS technologies that bring all sales-relevant data and information to the fingertips of store employees, to help them respond to consumer inquiries with the touch of a button or complete transactions anywhere in the store.
“In order to deliver a consistent shopping experience across any consumer channel, retailers not only have to link up their customer databases and various points of sale, but they also need to unify their back-end processes,” said Dr. Bernd Bueker, who is responsible for the IT specialist’s retail business in the D-A-CH region. “Our software suite is currently used by retailers in more than 70 countries to address these issues.” Wincor Nixdorf’s software forms the cornerstone of a true omnichannel platform. It provides retailers with seamless connectivity for applications across multiple channels, including customer loyalty programs, intelligent rules-based pricing and promotions, advanced checkout concepts and back-end functions for the management of store networks. The latest version of the software suite features a new customer relationship management component that provides real-time interaction with consumers on all channels, including social media touch-points. 5.5 is part of Wincor Nixdorf’s comprehensive, modular TP Application Suite, which addresses the entire range of sales-related processes required by large, international retailers. The TP Application Suite consists of a series of integrated software applications that have been installed in over 200,000 POS systems worldwide. On the back-end side, the TP Application Suite seamlessly organizes cross-channel order processing, item availability checks and the handling of cash and non-cash payments. And Wincor Nixdorf ensures support for its solutions around the world through its closely-meshed delivery and service network.

Further details on the modular software architecture, graphical user interface and implementation of the suite will be made available during EuroCIS at stand C26 in Hall 9.

Visitors should also pencil in two presentations that Wincor Nixdorf will hold at the trade fair:

Retail goes mobile – the store’s digital transformation
Speaker: Mike Werder
February 24, 2015, 12:00 – 12:30 p.m. in the EuroCIS Forum (Hall 10, D04)

Ready for omnichannel retailing? Creating customer experiences, optimizing store processes
Speaker: Thomas Haas
February 25, 2015, 11:30 a.m. – 12:00 p.m. in the Multichannel Forum (Hall 9, F59)